Brands owned byProcter & Gamble

Consumer products company whose personal-care portfolio includes Native.

Native
A personal-care brand offering deodorant, body wash, hair care, and other products.
140K estimated branded searches in Sep 2026
- US Deodorant brands: 17.7%, 2nd of 13
- US Shampoo brands: 5.3%, 6th of 15
Head & Shoulders
Head & Shoulders makes shampoo and haircare.
40.5K estimated branded searches in Sep 2026
- US Shampoo brands: 4.3%, 7th of 15
Old Spice
Old Spice makes deodorant.
49.5K estimated branded searches in Sep 2026
- US Deodorant brands: 9.7%, 5th of 13
Oral-B
Oral-B offers electric toothbrushes.
33.1K estimated branded searches in Sep 2026
- US Oral care brands: 7%, 6th of 15
Pantene
Pantene makes shampoo and haircare.
27.1K estimated branded searches in Sep 2026
- US Shampoo brands: 2.9%, 14th of 15
Secret
A deodorant and antiperspirant brand.
40.5K estimated branded searches in Sep 2026
- US Deodorant brands: 7.9%, 6th of 13

Brand competitors

These brands are measured alongside Procter & Gamble’s in the same sets.

Dove
A brand of Unilever.
1st place in US Deodorant brands estimated Share of Search at 23% in Sep 2026.
Kérastase
1st place in US Shampoo brands estimated Share of Search at 21.5% in Sep 2026.
Boka
1st place in US Oral care brands estimated Share of Search at 15.6% in Sep 2026.

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How the Brand Demand Index is measured