Brandwave

How popular isOral-B?

In September 2026, people searched for Oral-B by name about 33,100 times in the United States, about the same as the previous year. These searches made up 7% of all United States oral care brand searches, placing Oral-B sixth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about oral care brands, Oral-B appeared in one of the five answers and was the fifth most recommended of the 15.

Search and AI answers in September 2026

Oral-B is the sixth most searched of 15 competitors and the fifth most recommended in AI answers.

  1. BokaShare of searches 15.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. MarvisShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SensodyneShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CrestShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Oral-BShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+10 more

Oral-B website (opens in a new tab)

Follow Oral-B and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oral-B is the fifth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. Philips Sonicare4th
  5. Oral-B5th
  6. Boka6th
  7. Davids7th
  8. Tom’s of Maine8th
  9. Marvis–
  10. Cocofloss–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marvis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cocofloss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which oral care brands compete with Oral-B?

Oral-B against oral care brands in the United States, by month

Share of searches by month for Boka, Marvis, Sensodyne, Crest, Colgate, Oral-B, Philips Sonicare, Cocofloss, Hello, Quip, Arm & Hammer, Tom’s of Maine, Davids. The figures are in the table below the chart.

View monthly share of searches table
MonthBokaMarvisSensodyneCrestColgateOral-BPhilips SonicareCocoflossHelloQuipArm & HammerTom’s of MaineDavidsBurstBite
Oct 202511.5%14%9.4%9.4%9.4%7.7%7.7%7.7%6.3%5.1%3.4%3.4%2.8%1.5%0.83%
Nov 20259.1%13.6%9.1%9.1%7.5%9.1%9.1%9.1%6.1%6.1%3.3%3.3%2.7%1.8%0.81%
Dec 202510.4%15.5%8.5%8.5%8.5%8.5%8.5%6.9%6.9%5.7%3.1%3.8%2.5%1.7%0.92%
Jan 202614.8%14.8%8.1%9.9%8.1%6.6%6.6%6.6%6.6%4.4%3%5.4%2.4%1.3%1.1%
Feb 202616.3%13.3%8.9%8.9%8.9%6%6%6%7.3%4.9%3.3%6%2.7%1.2%0.64%
Mar 202615.3%10.3%8.4%8.4%10.3%6.9%6.9%10.3%6.9%4.6%3.1%3.8%3.1%1.1%0.91%
Apr 202616.5%11.1%9.1%9.1%9.1%6.1%6.1%6.1%7.4%4%4%6.1%3.3%1.2%0.98%
May 202617.1%11.4%9.3%9.3%9.3%6.2%6.2%6.2%7.6%4.2%3.4%4.2%3.4%1%1%
Jun 202617.3%11.6%9.5%7.7%9.5%6.3%7.7%6.3%6.3%4.2%3.5%5.2%2.8%1.3%0.84%
Jul 202623.2%10.4%8.5%7%8.5%5.7%7%7%7%3.8%3.1%3.8%3.1%1.1%0.61%
Aug 202616%13.1%8.7%8.7%8.7%7.1%7.1%5.9%7.1%4.8%3.2%3.9%3.2%1.2%1.2%
Sep 202615.6%15.6%10.4%8.5%7%7%7%5.7%5.7%4.7%3.8%3.8%3.1%1.1%0.76%

  1. 1.Boka

    15.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Marvis

    15.6%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.Sensodyne

    10.4%

    Moved from 5th to 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Crest

    8.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Colgate

    7%

    Moved from 3rd to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  6. 6.Oral-B

    7%

    Moved from 7th to 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Philips Sonicare

    7%

    Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Cocofloss

    5.7%

    Moved from 9th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Hello

    5.7%

    Moved from 6th to 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.4 points.

  10. 10.Quip

    4.7%

    Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Arm & Hammer

    3.8%

    Moved from 12th to 11th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  12. 12.Tom’s of Maine

    3.8%

    Moved from 11th to 12th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Davids

    3.1%

    Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  14. 14.Burst

    1.1%

    Moved from 15th to 14th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Bite

    0.76%

    Moved from 14th to 15th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between Oral-B and its closest rivals

Every comparison with Oral-B

14 comparisons

How has branded search demand for Oral-B changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oral-B in the United States held steady at 33.1K.
  • Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in the United States decreased from 7.7% to 7%.
  • Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in the United States peaked at 9.1% in November 2025 and was lowest at 5.7% in July 2026.
  • Across the 12 months ending September 2026, Oral-B rose from 7th to 6th among oral care brands in the United States.

How did search popularity change for United States oral care brands in September 2026?

6 changes

  1. In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches.

  2. In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches.

  3. In September 2026, Marvis gained share of searches among oral care brands in the United States, from 13.1% to 15.6%.

  4. In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%.

  5. In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%.

  6. In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.

How are Oral-B’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oral b

How the Brand Demand Index is measured

Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Head & Shoulders, Old Spice, Pantene and Secret, owned by the same company, in the United States.

Do you work for Oral-B? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Oral-B your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free