Burst vs Oral-B:Which is more popular?
In September 2026, Oral-B had more branded searches than Burst among oral care brands in the United States. Oral-B had about 33,100 branded searches, while Burst had 5,400. Oral-B made up 7% of all oral care brand searches we track, and Burst accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about oral care brands, Oral-B appeared in one of the five answers and Burst in none.
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Burst did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Marvis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burst0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which toothpaste should I use?”
Asked ChatGPT
“What are the best toothpaste brands?”
Asked ChatGPT
“What is the best electric toothbrush?”
Searched Google, AI Overview
“toothpaste”
Searched Google, AI Overview
“best toothpaste”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Burst or Oral-B more popular in search?
This chart shows how often people search Google for Burst and Oral-B by name. Each line represents a brand's share of searches for all 15 oral care brands we track, month by month, from searches in United States.
Share of searches by month for Oral-B, Burst. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boka | Marvis | Sensodyne | Crest | Colgate | Oral-B | Philips Sonicare | Cocofloss | Hello | Quip | Arm & Hammer | Tom’s of Maine | Davids | Burst | Bite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 11.5% | 14% | 9.4% | 9.4% | 9.4% | 7.7% | 7.7% | 7.7% | 6.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 9.1% | 13.6% | 9.1% | 9.1% | 7.5% | 9.1% | 9.1% | 9.1% | 6.1% | 6.1% | 3.3% | 3.3% | 2.7% | 1.8% | 0.81% |
| Dec 2025 | 10.4% | 15.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 6.9% | 6.9% | 5.7% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% |
| Jan 2026 | 14.8% | 14.8% | 8.1% | 9.9% | 8.1% | 6.6% | 6.6% | 6.6% | 6.6% | 4.4% | 3% | 5.4% | 2.4% | 1.3% | 1.1% |
| Feb 2026 | 16.3% | 13.3% | 8.9% | 8.9% | 8.9% | 6% | 6% | 6% | 7.3% | 4.9% | 3.3% | 6% | 2.7% | 1.2% | 0.64% |
| Mar 2026 | 15.3% | 10.3% | 8.4% | 8.4% | 10.3% | 6.9% | 6.9% | 10.3% | 6.9% | 4.6% | 3.1% | 3.8% | 3.1% | 1.1% | 0.91% |
| Apr 2026 | 16.5% | 11.1% | 9.1% | 9.1% | 9.1% | 6.1% | 6.1% | 6.1% | 7.4% | 4% | 4% | 6.1% | 3.3% | 1.2% | 0.98% |
| May 2026 | 17.1% | 11.4% | 9.3% | 9.3% | 9.3% | 6.2% | 6.2% | 6.2% | 7.6% | 4.2% | 3.4% | 4.2% | 3.4% | 1% | 1% |
| Jun 2026 | 17.3% | 11.6% | 9.5% | 7.7% | 9.5% | 6.3% | 7.7% | 6.3% | 6.3% | 4.2% | 3.5% | 5.2% | 2.8% | 1.3% | 0.84% |
| Jul 2026 | 23.2% | 10.4% | 8.5% | 7% | 8.5% | 5.7% | 7% | 7% | 7% | 3.8% | 3.1% | 3.8% | 3.1% | 1.1% | 0.61% |
| Aug 2026 | 16% | 13.1% | 8.7% | 8.7% | 8.7% | 7.1% | 7.1% | 5.9% | 7.1% | 4.8% | 3.2% | 3.9% | 3.2% | 1.2% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 10.4% | 8.5% | 7% | 7% | 7% | 5.7% | 5.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.1% | 0.76% |
How has the Burst and Oral-B comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of Burst in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burst’s share of searches among oral care brands in the United States moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in the United States moved from 7.7% to 7%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United States oral care brands in September 2026?
2 changes
In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.
In September 2026, Oral-B rose from 7th to 6th among oral care brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Burst’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among oral care brands
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