Marvis vs Sensodyne:Which is more popular?
In September 2026, Marvis had more branded searches than Sensodyne among oral care brands in the United States. Marvis had about 74,000 branded searches, while Sensodyne had 49,500. Marvis made up 15.6% of all oral care brand searches we track, and Sensodyne accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about oral care brands, Sensodyne appeared in four of the five answers and Marvis in none.
Who do people search for more?
Marvis, about 49% more searches than Sensodyne
Who does AI mention more?
Sensodyne, mentioned in 4 of 5 answers, Marvis in 0
Who does AI recommend more?
Sensodyne, the only one of the two named
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sensodyne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Marvis did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sensodyne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Colgate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boka2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oral-B1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tom’s of Maine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Davids1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Marvis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cocofloss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which toothpaste should I use?”
Asked ChatGPT
“What are the best toothpaste brands?”
Asked ChatGPT
“What is the best electric toothbrush?”
Searched Google, AI Overview
“toothpaste”
Searched Google, AI Overview
“best toothpaste”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Marvis or Sensodyne more popular in search?
This chart shows how often people search Google for Marvis and Sensodyne by name. Each line represents a brand's share of searches for all 15 oral care brands we track, month by month, from searches in United States.
Share of searches by month for Marvis, Sensodyne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Boka | Marvis | Sensodyne | Crest | Colgate | Oral-B | Philips Sonicare | Cocofloss | Hello | Quip | Arm & Hammer | Tom’s of Maine | Davids | Burst | Bite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 11.5% | 14% | 9.4% | 9.4% | 9.4% | 7.7% | 7.7% | 7.7% | 6.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.5% | 0.83% |
| Nov 2025 | 9.1% | 13.6% | 9.1% | 9.1% | 7.5% | 9.1% | 9.1% | 9.1% | 6.1% | 6.1% | 3.3% | 3.3% | 2.7% | 1.8% | 0.81% |
| Dec 2025 | 10.4% | 15.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 6.9% | 6.9% | 5.7% | 3.1% | 3.8% | 2.5% | 1.7% | 0.92% |
| Jan 2026 | 14.8% | 14.8% | 8.1% | 9.9% | 8.1% | 6.6% | 6.6% | 6.6% | 6.6% | 4.4% | 3% | 5.4% | 2.4% | 1.3% | 1.1% |
| Feb 2026 | 16.3% | 13.3% | 8.9% | 8.9% | 8.9% | 6% | 6% | 6% | 7.3% | 4.9% | 3.3% | 6% | 2.7% | 1.2% | 0.64% |
| Mar 2026 | 15.3% | 10.3% | 8.4% | 8.4% | 10.3% | 6.9% | 6.9% | 10.3% | 6.9% | 4.6% | 3.1% | 3.8% | 3.1% | 1.1% | 0.91% |
| Apr 2026 | 16.5% | 11.1% | 9.1% | 9.1% | 9.1% | 6.1% | 6.1% | 6.1% | 7.4% | 4% | 4% | 6.1% | 3.3% | 1.2% | 0.98% |
| May 2026 | 17.1% | 11.4% | 9.3% | 9.3% | 9.3% | 6.2% | 6.2% | 6.2% | 7.6% | 4.2% | 3.4% | 4.2% | 3.4% | 1% | 1% |
| Jun 2026 | 17.3% | 11.6% | 9.5% | 7.7% | 9.5% | 6.3% | 7.7% | 6.3% | 6.3% | 4.2% | 3.5% | 5.2% | 2.8% | 1.3% | 0.84% |
| Jul 2026 | 23.2% | 10.4% | 8.5% | 7% | 8.5% | 5.7% | 7% | 7% | 7% | 3.8% | 3.1% | 3.8% | 3.1% | 1.1% | 0.61% |
| Aug 2026 | 16% | 13.1% | 8.7% | 8.7% | 8.7% | 7.1% | 7.1% | 5.9% | 7.1% | 4.8% | 3.2% | 3.9% | 3.2% | 1.2% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 10.4% | 8.5% | 7% | 7% | 7% | 5.7% | 5.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.1% | 0.76% |
How has the Marvis and Sensodyne comparison changed over the last 12 months?
3 findings
- Marvis was ahead of Sensodyne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marvis’ share of searches among oral care brands in the United States moved from 14% to 15.6%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Sensodyne’s share of searches among oral care brands in the United States moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for United States oral care brands in September 2026?
2 changes
In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches.
In September 2026, Marvis gained share of searches among oral care brands in the United States, from 13.1% to 15.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Marvis’ and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among oral care brands
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