Brandwave

Arm & Hammer vs Fresh Step:Which is more popular?

In September 2026, Arm & Hammer had more branded searches than Fresh Step among cat litter brands in the United States. Arm & Hammer had about 14,800 branded searches, while Fresh Step had 4,400. Arm & Hammer made up 10.9% of all cat litter brand searches we track, and Fresh Step accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about cat litter brands, Arm & Hammer appeared in three of the five answers and Fresh Step in one. Arm & Hammer was mentioned before Fresh Step in every answer that named either.

Among cat litter brands in the United States in September 2026

Who do people search for more?

Arm & Hammer, about 3 searches for every 1 for Fresh Step

Arm & Hammer 14.8K searchesFresh Step 4.4K searches

Who does AI mention more?

Arm & Hammer, mentioned in 3 of 5 answers, Fresh Step in 1

Arm & Hammer in 3 of 5Fresh Step in 1 of 5

Who does AI recommend more?

Arm & Hammer, named ahead of Fresh Step in 3 of 3 answers

Arm & Hammer first in 3Fresh Step never first

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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fresh Step was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Arm & Hammer was listed before Fresh Step in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arm & Hammer1st
  2. Dr. Elsey's2nd
  3. Tidy Cats3rd
  4. Boxiecat3rd
  5. World's Best Cat Litter5th
  6. Fresh Step6th
  7. Okocat6th
  8. PrettyLitter–
  9. Sustainably Yours–
  10. Scoop Away–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Arm & Hammer or Fresh Step more popular in search?

This chart shows how often people search Google for Arm & Hammer and Fresh Step by name. Each line represents a brand's share of searches for all ten cat litter brands we track, month by month, from searches in United States.

Arm & Hammer and Fresh Step among cat litter brands in the United States, by month

Share of searches by month for Arm & Hammer, Fresh Step. The figures are in the table below the chart.

View monthly share of searches table
MonthPrettyLitterWorld's Best Cat LitterArm & HammerSustainably YoursTidy CatsFresh StepDr. Elsey'sOkocatScoop AwayBoxiecat
Oct 202546.4%25.4%9.3%6.2%4.1%2.8%2.3%1.5%1%1%
Nov 202548.6%21.7%9.7%6.5%4.3%2.9%2.4%1.6%1.2%1.1%
Dec 202546.8%25.6%9.4%6.3%3.4%2.8%2.3%1.2%1%1.2%
Jan 202646.1%25.2%9.2%6.2%4.1%3.4%2.2%1.2%1.2%1.2%
Feb 202642.3%28.3%8.5%8.5%3.8%3.1%2%1.3%1.1%1.1%
Mar 202643.8%24%10.7%7.2%3.9%3.9%2.6%1.4%1.4%1.2%
Apr 202642.4%23.2%10.4%8.5%4.6%3.8%2.5%1.6%1.6%1.4%
May 202644.5%24.4%8.9%7.3%4.9%3.2%2.6%1.4%1.4%1.4%
Jun 202645.7%25%9.1%6.1%4.1%3.3%2.7%1.2%1.4%1.2%
Jul 202642.7%28.6%8.5%5.7%4.7%3.1%3.1%1.1%1.3%1.1%
Aug 202642.5%23.2%10.4%7%5.7%3.8%3.1%1.3%1.7%1.3%
Sep 202644.4%24.3%10.9%5.9%4.8%3.2%2.6%1.4%1.4%0.95%

How has the Arm & Hammer and Fresh Step comparison changed over the last 12 months?

3 findings

How did search popularity change for United States cat litter brands in September 2026?

1 change

  1. In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arm & Hammer’s and Fresh Step’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arm & Hammer

1 branded search term

  • arm and hammer cat litter

Fresh Step

1 branded search term

  • fresh step

How the Brand Demand Index is measured

Other head-to-heads among cat litter brands

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