Arm & Hammer vs PrettyLitter:Which is more popular?
In September 2026, PrettyLitter had more branded searches than Arm & Hammer among cat litter brands in the United States. PrettyLitter had about 60,500 branded searches, while Arm & Hammer had 14,800. PrettyLitter made up 44.4% of all cat litter brand searches we track, and Arm & Hammer accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about cat litter brands, Arm & Hammer appeared in three of the five answers and PrettyLitter in none.
Who do people search for more?
PrettyLitter, about 4 searches for every 1 for Arm & Hammer
Who does AI mention more?
Arm & Hammer, mentioned in 3 of 5 answers, PrettyLitter in 0
Who does AI recommend more?
Arm & Hammer, the only one of the two named
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Top cat litter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arm & Hammer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. PrettyLitter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat litter brands
5 answers
Asked ChatGPT
“What's the best cat litter?”
Asked ChatGPT
“Which cat litter controls odor best?”
Asked ChatGPT
“What's the best natural cat litter?”
Searched Google, AI Overview
“cat litter”
Searched Google, AI Overview
“best cat litter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Arm & Hammer or PrettyLitter more popular in search?
This chart shows how often people search Google for Arm & Hammer and PrettyLitter by name. Each line represents a brand's share of searches for all ten cat litter brands we track, month by month, from searches in United States.
Share of searches by month for PrettyLitter, Arm & Hammer. The figures are in the table below the chart.
View monthly share of searches table
| Month | PrettyLitter | World's Best Cat Litter | Arm & Hammer | Sustainably Yours | Tidy Cats | Fresh Step | Dr. Elsey's | Okocat | Scoop Away | Boxiecat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 25.4% | 9.3% | 6.2% | 4.1% | 2.8% | 2.3% | 1.5% | 1% | 1% |
| Nov 2025 | 48.6% | 21.7% | 9.7% | 6.5% | 4.3% | 2.9% | 2.4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 46.8% | 25.6% | 9.4% | 6.3% | 3.4% | 2.8% | 2.3% | 1.2% | 1% | 1.2% |
| Jan 2026 | 46.1% | 25.2% | 9.2% | 6.2% | 4.1% | 3.4% | 2.2% | 1.2% | 1.2% | 1.2% |
| Feb 2026 | 42.3% | 28.3% | 8.5% | 8.5% | 3.8% | 3.1% | 2% | 1.3% | 1.1% | 1.1% |
| Mar 2026 | 43.8% | 24% | 10.7% | 7.2% | 3.9% | 3.9% | 2.6% | 1.4% | 1.4% | 1.2% |
| Apr 2026 | 42.4% | 23.2% | 10.4% | 8.5% | 4.6% | 3.8% | 2.5% | 1.6% | 1.6% | 1.4% |
| May 2026 | 44.5% | 24.4% | 8.9% | 7.3% | 4.9% | 3.2% | 2.6% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.7% | 25% | 9.1% | 6.1% | 4.1% | 3.3% | 2.7% | 1.2% | 1.4% | 1.2% |
| Jul 2026 | 42.7% | 28.6% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% | 1.1% | 1.3% | 1.1% |
| Aug 2026 | 42.5% | 23.2% | 10.4% | 7% | 5.7% | 3.8% | 3.1% | 1.3% | 1.7% | 1.3% |
| Sep 2026 | 44.4% | 24.3% | 10.9% | 5.9% | 4.8% | 3.2% | 2.6% | 1.4% | 1.4% | 0.95% |
How has the Arm & Hammer and PrettyLitter comparison changed over the last 12 months?
3 findings
- PrettyLitter was ahead of Arm & Hammer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arm & Hammer’s share of searches among cat litter brands in the United States moved from 9.3% to 10.9%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, PrettyLitter’s share of searches among cat litter brands in the United States moved from 46.4% to 44.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United States cat litter brands in September 2026?
1 change
In September 2026, PrettyLitter gained share of searches among cat litter brands in the United States, from 42.5% to 44.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arm & Hammer’s and PrettyLitter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm & Hammer
1 branded search term
- arm and hammer cat litter
PrettyLitter
1 branded search term
- pretty litter
Other head-to-heads among cat litter brands
- PrettyLitter vs World's Best Cat Litter: compare popularity
- PrettyLitter vs Sustainably Yours: compare popularity
- PrettyLitter vs Tidy Cats: compare popularity
- World's Best Cat Litter vs Arm & Hammer: compare popularity
- World's Best Cat Litter vs Sustainably Yours: compare popularity
- World's Best Cat Litter vs Tidy Cats: compare popularity
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