Brandwave

How popular isZen?

In September 2026, people searched for Zen by name about 33,100 times in the United Kingdom, a 22.1% increase from the previous year. These searches made up 44.1% of all United Kingdom business broadband provider searches, placing Zen first out of four providers. When we asked both ChatGPT and Google AI Overviews about business broadband providers, Zen appeared in two of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

Zen is the most searched of 4 competitors and the second most recommended in AI answers.

  1. ZenShare of searches 44.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. BT BusinessShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Virgin Media BusinessShare of searches 10.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. VodafoneShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top business broadband providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zen is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BT Business1st
  2. Zen2nd
  3. Virgin Media Business3rd
  4. Vodafone4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BT Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vodafone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Media Business3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business broadband providers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which business broadband providers compete with Zen?

Zen against business broadband providers in the United Kingdom, by month

Share of searches by month for Zen, BT Business, Virgin Media Business, Vodafone. The figures are in the table below the chart.

View monthly share of searches table
MonthZenBT BusinessVirgin Media BusinessVodafone
Oct 202534.3%50.2%12.5%3%
Nov 202537.3%46.4%13.6%2.6%
Dec 202537.9%45.5%13.8%2.7%
Jan 202638%45.5%13.9%2.7%
Feb 202638.7%46.4%11.6%3.4%
Mar 202647.2%37.9%11.5%3.4%
Apr 202643.8%43%10.7%2.5%
May 202640.4%46.9%9.8%2.8%
Jun 202640.6%47.2%9.9%2.3%
Jul 202645.5%43.3%9.1%2.2%
Aug 202648.5%39%9.7%2.8%
Sep 202644.1%41.9%10.8%3.2%

  1. 1.Zen

    44.1%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.BT Business

    41.9%

    Held 2nd. 31.5K estimated branded searches, +18.4% vs prior month. Share +2.9 points.

  3. 3.Virgin Media Business

    10.8%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  4. 4.Vodafone

    3.2%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.4 points.

Compare popularity between Zen and its closest rivals

Every comparison with Zen

12 comparisons

How has branded search demand for Zen changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zen in the United Kingdom rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Zen’s share of searches among business broadband providers in the United Kingdom increased from 34.3% to 44.1%.
  • Across the 12 months ending September 2026, Zen’s share of searches among business broadband providers in the United Kingdom peaked at 48.5% in August 2026 and was lowest at 34.3% in October 2025.
  • Across the 12 months ending September 2026, Zen rose from 2nd to 1st among business broadband providers in the United Kingdom.

How did search popularity change for United Kingdom business broadband providers in September 2026?

3 changes

  1. In September 2026, BT Business gained share of searches among business broadband providers in the United Kingdom, from 39% to 41.9%.

  2. In September 2026, Virgin Media Business gained share of searches among business broadband providers in the United Kingdom, from 9.7% to 10.8%.

  3. In September 2026, Zen lost share of searches among business broadband providers in the United Kingdom, from 48.5% to 44.1%.

How are Zen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zen internet

Do you work for Zen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zen compete?

Zen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Broadband providers11th of 111.4%Show ranking
Business broadband providers1st of 444.1%Shown above
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Is Zen your brand?

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