EE vs Zen:Which is more popular?
In September 2026, EE had more branded searches than Zen among broadband providers in the United Kingdom. EE had about 135,000 branded searches, while Zen had 33,100. EE made up 5.5% of all broadband provider searches we track, and Zen accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about broadband providers, both EE and Zen appeared in all five answers. Zen was mentioned before EE in three out of five answers.
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Top broadband providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both EE and Zen showed up in all five answers. Zen was listed before EE in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zen1st
EE2nd
Vodafone3rd
Plusnet4th
Virgin Media5th
Hyperoptic6th
Community Fibre7th
YouFibre8th
BT9th
TalkTalk10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plusnet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vodafone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Virgin Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hyperoptic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TalkTalk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Community Fibre2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about broadband providers
5 answers
Asked ChatGPT
“Which broadband provider should I switch to in the UK?”
Asked ChatGPT
“What are the best broadband providers in the UK?”
Asked ChatGPT
“What's the best full fibre broadband provider in the UK for working from home?”
Searched Google, AI Overview
“broadband deals”
Searched Google, AI Overview
“best broadband provider”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is EE or Zen more popular in search?
This chart shows how often people search Google for EE and Zen by name. Each line represents a brand's share of searches for all 11 broadband providers we track, month by month, from searches in United Kingdom.
Share of searches by month for EE, Zen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Virgin Media | TalkTalk | EE | Hyperoptic | Sky | BT | Plusnet | Community Fibre | Vodafone | YouFibre | Zen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 12.3% | 5.5% | 3.7% | 5.5% | 4.5% | 4.5% | 3.7% | 6.7% | 2.5% | 0.91% |
| Nov 2025 | 47.9% | 14.4% | 5.3% | 3.6% | 6.5% | 5.3% | 5.3% | 3.6% | 3.6% | 3.6% | 1.1% |
| Dec 2025 | 54.6% | 13.5% | 4.9% | 3.3% | 4.9% | 4.1% | 4.9% | 3.3% | 2.7% | 2.7% | 0.99% |
| Jan 2026 | 48.6% | 14.7% | 5.4% | 4.4% | 5.4% | 4.4% | 6.6% | 3.6% | 2.9% | 2.9% | 1.1% |
| Feb 2026 | 51.3% | 12.7% | 5.7% | 3.8% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% |
| Mar 2026 | 53.5% | 13.1% | 4.8% | 3.9% | 4.8% | 3.9% | 4.8% | 3.2% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.5% | 12.5% | 5.6% | 3.7% | 5.6% | 4.6% | 5.6% | 3.7% | 3.1% | 3.7% | 1.4% |
| May 2026 | 52.3% | 10.6% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.2% |
| Jun 2026 | 51.5% | 10.4% | 7% | 4.6% | 4.6% | 4.6% | 5.7% | 3.8% | 3.1% | 3.1% | 1.4% |
| Jul 2026 | 52.2% | 10.5% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.4% |
| Aug 2026 | 51.8% | 10.4% | 5.7% | 4.7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.4% |
| Sep 2026 | 50.1% | 12.4% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3% | 1.4% |
How has the EE and Zen comparison changed over the last 12 months?
3 findings
- EE was ahead of Zen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EE’s share of searches among broadband providers in the United Kingdom held steady at 5.5%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Zen’s share of searches among broadband providers in the United Kingdom moved from 0.91% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for United Kingdom broadband providers in September 2026?
2 changes
EE’s share of searches among broadband providers in the United Kingdom has lost ground for 3 months in a row, from 7% to 5.5% in September 2026.
Estimated monthly branded searches for Zen in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EE’s and Zen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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