Broadband providers in the United Kingdom:Which are searched most?
In September 2026, Virgin Media was the most searched among broadband providers in the United Kingdom, with an estimated 1.2M branded searches, 50.1% of all searches for the 11 we track.
Virgin Media50.1%
TalkTalk12.4%
EE5.5%
Hyperoptic5.5%
Sky5.5%
BT4.5%
Plusnet4.5%
Community Fibre3.7%
Vodafone3.7%
YouFibre3%- +1 more
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Share of searchesLeaderboard
Compare the companies that provide home broadband and fibre internet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Virgin Media, TalkTalk, EE, Hyperoptic, Sky, BT, Plusnet, Community Fibre, Vodafone, YouFibre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Virgin Media | TalkTalk | EE | Hyperoptic | Sky | BT | Plusnet | Community Fibre | Vodafone | YouFibre | Zen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 12.3% | 5.5% | 3.7% | 5.5% | 4.5% | 4.5% | 3.7% | 6.7% | 2.5% | 0.91% |
| Nov 2025 | 47.9% | 14.4% | 5.3% | 3.6% | 6.5% | 5.3% | 5.3% | 3.6% | 3.6% | 3.6% | 1.1% |
| Dec 2025 | 54.6% | 13.5% | 4.9% | 3.3% | 4.9% | 4.1% | 4.9% | 3.3% | 2.7% | 2.7% | 0.99% |
| Jan 2026 | 48.6% | 14.7% | 5.4% | 4.4% | 5.4% | 4.4% | 6.6% | 3.6% | 2.9% | 2.9% | 1.1% |
| Feb 2026 | 51.3% | 12.7% | 5.7% | 3.8% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% |
| Mar 2026 | 53.5% | 13.1% | 4.8% | 3.9% | 4.8% | 3.9% | 4.8% | 3.2% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.5% | 12.5% | 5.6% | 3.7% | 5.6% | 4.6% | 5.6% | 3.7% | 3.1% | 3.7% | 1.4% |
| May 2026 | 52.3% | 10.6% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.2% |
| Jun 2026 | 51.5% | 10.4% | 7% | 4.6% | 4.6% | 4.6% | 5.7% | 3.8% | 3.1% | 3.1% | 1.4% |
| Jul 2026 | 52.2% | 10.5% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.4% |
| Aug 2026 | 51.8% | 10.4% | 5.7% | 4.7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.4% |
| Sep 2026 | 50.1% | 12.4% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3% | 1.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 1.2M | 0% | -1.7 points | |
| 2, held 2nd | 12.4% | 301K | +22.4% | +1.9 points | |
| 3, held 3rd | 5.5% | 135K | 0% | -0.2 points | |
| 4, moved from 6th to 4th | 5.5% | 135K | +22.7% | +0.9 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 5.5% | 135K | 0% | -0.2 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 4.5% | 110K | 0% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.5% | 110K | 0% | -0.2 points | |
| 8, held 8th | 3.7% | 90.5K | 0% | -0.1 points | |
| 9, held 9th | 3.7% | 90.5K | 0% | -0.1 points | |
| 10, held 10th | 3% | 74K | 0% | -0.1 points | |
| 11, held 11th | 1.4% | 33.1K | 0% | 0 points |
50.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
TalkTalk12.4%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.9 points.
3.
EE5.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.5%
Moved from 6th to 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
5.
Sky5.5%
Moved from 4th to 5th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
BT4.5%
Moved from 5th to 6th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Plusnet4.5%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.7%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Vodafone3.7%
Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
YouFibre3%
Held 10th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Zen1.4%
Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Virgin Media vs TalkTalk: compare search popularity
- Virgin Media vs EE: compare search popularity
- Virgin Media vs Hyperoptic: compare search popularity
- Virgin Media vs Sky: compare search popularity
- TalkTalk vs EE: compare search popularity
- TalkTalk vs Hyperoptic: compare search popularity
- TalkTalk vs Sky: compare search popularity
- EE vs Hyperoptic: compare search popularity
- EE vs Sky: compare search popularity
- Hyperoptic vs Sky: compare search popularity
- Compare any of these brands
Which brand is most popular in search among broadband providers in the United Kingdom?
11 brands
In September 2026, Virgin Media was the most searched among broadband providers in the United Kingdom, with an estimated 1.2M branded searches, 50.1% of all searches for the 11 we track. TalkTalk is in 2nd place, 37.8 percentage points behind at 12.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Virgin Media | 50.2% → 50.1% | 54.6%Dec 2025 | 47.9%Nov 2025 | 1st |
| TalkTalk | 12.3% → 12.4% | 14.7%Jan 2026 | 10.4%Jun 2026 | 2nd |
| EE | 5.5% | 7%Jun 2026 | 4.8%Mar 2026 | 4th → 3rd |
| Hyperoptic | 3.7% → 5.5% | 5.5%Sep 2026 | 3.3%Dec 2025 | 9th → 4th |
| Sky | 5.5% | 6.5%Nov 2025 | 4.6%Jun 2026 | 5th |
| BT | 4.5% | 5.3%Nov 2025 | 3.9%Mar 2026 | 6th |
| Plusnet | 4.5% | 6.6%Jan 2026 | 4.5%Oct 2025 | 7th |
| Community Fibre | 3.7% | 3.9%May 2026 | 3.2%Mar 2026 | 8th |
| Vodafone | 6.7% → 3.7% | 6.7%Oct 2025 | 2.7%Dec 2025 | 3rd → 9th |
| YouFibre | 2.5% → 3% | 3.7%Apr 2026 | 2.5%Oct 2025 | 10th |
| Zen | 0.91% → 1.4% | 1.4%Mar 2026 | 0.91%Oct 2025 | 11th |
Each finding as a sentence
- Across the 12 months ending September 2026, Hyperoptic’s share of searches among broadband providers in the United Kingdom increased from 3.7% to 5.5%.
- Across the 12 months ending September 2026, Vodafone’s share of searches among broadband providers in the United Kingdom decreased from 6.7% to 3.7%.
- Across the 12 months ending September 2026, YouFibre’s share of searches among broadband providers in the United Kingdom increased from 2.5% to 3%.
- Across the 12 months ending September 2026, Virgin Media’s share of searches among broadband providers in the United Kingdom peaked at 54.6% in December 2025 and was lowest at 47.9% in November 2025.
- Across the 12 months ending September 2026, TalkTalk’s share of searches among broadband providers in the United Kingdom peaked at 14.7% in January 2026 and was lowest at 10.4% in June 2026.
- Across the 12 months ending September 2026, EE’s share of searches among broadband providers in the United Kingdom peaked at 7% in June 2026 and was lowest at 4.8% in March 2026.
- Across the 12 months ending September 2026, Hyperoptic’s share of searches among broadband providers in the United Kingdom peaked at 5.5% in September 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Sky’s share of searches among broadband providers in the United Kingdom peaked at 6.5% in November 2025 and was lowest at 4.6% in June 2026.
- Across the 12 months ending September 2026, BT’s share of searches among broadband providers in the United Kingdom peaked at 5.3% in November 2025 and was lowest at 3.9% in March 2026.
- Across the 12 months ending September 2026, Plusnet’s share of searches among broadband providers in the United Kingdom peaked at 6.6% in January 2026 and was lowest at 4.5% in October 2025.
- Across the 12 months ending September 2026, Vodafone’s share of searches among broadband providers in the United Kingdom peaked at 6.7% in October 2025 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, YouFibre’s share of searches among broadband providers in the United Kingdom peaked at 3.7% in April 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, EE rose from 4th to 3rd among broadband providers in the United Kingdom.
- Across the 12 months ending September 2026, Hyperoptic rose from 9th to 4th among broadband providers in the United Kingdom.
- Across the 12 months ending September 2026, Vodafone fell from 3rd to 9th among broadband providers in the United Kingdom.
- Across the 12 months ending September 2026, Virgin Media, TalkTalk, Sky, BT, Plusnet, Community Fibre and Zen held steady: their share of searches among broadband providers in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom broadband providers in September 2026?
8 changes
In September 2026, Hyperoptic overtook Sky and BT to rank 4th among broadband providers in the United Kingdom, with 5.5% of the searches.
In September 2026, TalkTalk gained share of searches among broadband providers in the United Kingdom, from 10.4% to 12.4%.
In September 2026, Virgin Media lost share of searches among broadband providers in the United Kingdom, from 51.8% to 50.1%.
EE’s share of searches among broadband providers in the United Kingdom has lost ground for 3 months in a row, from 7% to 5.5% in September 2026.
Estimated monthly branded searches for Zen in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
Estimated monthly branded searches for Vodafone in the United Kingdom fell 55% over 12 measured months, from 201K to 90.5K in September 2026.
Estimated monthly branded searches for BT in the United Kingdom fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Plusnet in the United Kingdom fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
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