Hyperoptic vs TalkTalk:Which is searched more in the United Kingdom?
In September 2026, TalkTalk had more branded searches than Hyperoptic among broadband providers in the United Kingdom. TalkTalk had about 301,000 branded searches, while Hyperoptic had 135,000. TalkTalk made up 12.4% of all broadband provider searches we track, and Hyperoptic accounted for 5.5%.
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Is Hyperoptic or TalkTalk more popular in search?
Compare the companies that provide home broadband and fibre internet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for TalkTalk, Hyperoptic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Virgin Media | TalkTalk | EE | Hyperoptic | Sky | BT | Plusnet | Community Fibre | Vodafone | YouFibre | Zen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 12.3% | 5.5% | 3.7% | 5.5% | 4.5% | 4.5% | 3.7% | 6.7% | 2.5% | 0.91% |
| Nov 2025 | 47.9% | 14.4% | 5.3% | 3.6% | 6.5% | 5.3% | 5.3% | 3.6% | 3.6% | 3.6% | 1.1% |
| Dec 2025 | 54.6% | 13.5% | 4.9% | 3.3% | 4.9% | 4.1% | 4.9% | 3.3% | 2.7% | 2.7% | 0.99% |
| Jan 2026 | 48.6% | 14.7% | 5.4% | 4.4% | 5.4% | 4.4% | 6.6% | 3.6% | 2.9% | 2.9% | 1.1% |
| Feb 2026 | 51.3% | 12.7% | 5.7% | 3.8% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% |
| Mar 2026 | 53.5% | 13.1% | 4.8% | 3.9% | 4.8% | 3.9% | 4.8% | 3.2% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.5% | 12.5% | 5.6% | 3.7% | 5.6% | 4.6% | 5.6% | 3.7% | 3.1% | 3.7% | 1.4% |
| May 2026 | 52.3% | 10.6% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.2% |
| Jun 2026 | 51.5% | 10.4% | 7% | 4.6% | 4.6% | 4.6% | 5.7% | 3.8% | 3.1% | 3.1% | 1.4% |
| Jul 2026 | 52.2% | 10.5% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.4% |
| Aug 2026 | 51.8% | 10.4% | 5.7% | 4.7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.4% |
| Sep 2026 | 50.1% | 12.4% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3% | 1.4% |
How has the Hyperoptic and TalkTalk comparison changed over the last 12 months?
3 findings
- TalkTalk was ahead of Hyperoptic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hyperoptic’s share of searches among broadband providers in the United Kingdom moved from 3.7% to 5.5%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, TalkTalk’s share of searches among broadband providers in the United Kingdom moved from 12.3% to 12.4%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for United Kingdom broadband providers in September 2026?
2 changes
In September 2026, Hyperoptic overtook Sky and BT to rank 4th among broadband providers in the United Kingdom, with 5.5% of the searches.
In September 2026, TalkTalk gained share of searches among broadband providers in the United Kingdom, from 10.4% to 12.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hyperoptic’s and TalkTalk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hyperoptic
1 branded search term
- hyperoptic
TalkTalk
1 branded search term
- talktalk
Other head-to-heads among broadband providers
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