How popular isTalkTalk?
In September 2026, people searched for TalkTalk by name about 301,000 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 12.4% of all United Kingdom broadband provider searches, placing TalkTalk second out of 11 providers. When we asked both ChatGPT and Google AI Overviews about broadband providers, TalkTalk appeared in two of the five answers and was the tenth most recommended of the 11.
TalkTalk is the second most searched of 11 competitors and the tenth most recommended in AI answers.
Virgin MediaShare of searches 50.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
TalkTalkShare of searches 12.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
EEShare of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HyperopticShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
SkyShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
Follow TalkTalk and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top broadband providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TalkTalk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TalkTalk is the tenth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zen1st- EE2nd
Vodafone3rd
Plusnet4th- Virgin Media5th
- Hyperoptic6th
Community Fibre7th
YouFibre8th
BT9th- TalkTalk10th
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plusnet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vodafone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Virgin Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hyperoptic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TalkTalk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Community Fibre2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about broadband providers
5 answers
Asked ChatGPT
“Which broadband provider should I switch to in the UK?”
Asked ChatGPT
“What are the best broadband providers in the UK?”
Asked ChatGPT
“What's the best full fibre broadband provider in the UK for working from home?”
Searched Google, AI Overview
“broadband deals”
Searched Google, AI Overview
“best broadband provider”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which broadband providers compete with TalkTalk?
Share of searches by month for Virgin Media, TalkTalk, EE, Hyperoptic, Sky, BT, Plusnet, Community Fibre, Vodafone, YouFibre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Virgin Media | TalkTalk | EE | Hyperoptic | Sky | BT | Plusnet | Community Fibre | Vodafone | YouFibre | Zen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 12.3% | 5.5% | 3.7% | 5.5% | 4.5% | 4.5% | 3.7% | 6.7% | 2.5% | 0.91% |
| Nov 2025 | 47.9% | 14.4% | 5.3% | 3.6% | 6.5% | 5.3% | 5.3% | 3.6% | 3.6% | 3.6% | 1.1% |
| Dec 2025 | 54.6% | 13.5% | 4.9% | 3.3% | 4.9% | 4.1% | 4.9% | 3.3% | 2.7% | 2.7% | 0.99% |
| Jan 2026 | 48.6% | 14.7% | 5.4% | 4.4% | 5.4% | 4.4% | 6.6% | 3.6% | 2.9% | 2.9% | 1.1% |
| Feb 2026 | 51.3% | 12.7% | 5.7% | 3.8% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% |
| Mar 2026 | 53.5% | 13.1% | 4.8% | 3.9% | 4.8% | 3.9% | 4.8% | 3.2% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.5% | 12.5% | 5.6% | 3.7% | 5.6% | 4.6% | 5.6% | 3.7% | 3.1% | 3.7% | 1.4% |
| May 2026 | 52.3% | 10.6% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.2% |
| Jun 2026 | 51.5% | 10.4% | 7% | 4.6% | 4.6% | 4.6% | 5.7% | 3.8% | 3.1% | 3.1% | 1.4% |
| Jul 2026 | 52.2% | 10.5% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.4% |
| Aug 2026 | 51.8% | 10.4% | 5.7% | 4.7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.4% |
| Sep 2026 | 50.1% | 12.4% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 1.2M | 0% | -1.7 points | |
| 2, held 2nd | 12.4% | 301K | +22.4% | +1.9 points | |
| 3, held 3rd | 5.5% | 135K | 0% | -0.2 points | |
| 4, moved from 6th to 4th | 5.5% | 135K | +22.7% | +0.9 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 5.5% | 135K | 0% | -0.2 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 4.5% | 110K | 0% | -0.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.5% | 110K | 0% | -0.2 points | |
| 8, held 8th | 3.7% | 90.5K | 0% | -0.1 points | |
| 9, held 9th | 3.7% | 90.5K | 0% | -0.1 points | |
| 10, held 10th | 3% | 74K | 0% | -0.1 points | |
| 11, held 11th | 1.4% | 33.1K | 0% | 0 points |
50.1%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
TalkTalk12.4%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +1.9 points.
3.
EE5.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.5%
Moved from 6th to 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
5.
Sky5.5%
Moved from 4th to 5th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
BT4.5%
Moved from 5th to 6th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Plusnet4.5%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.7%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Vodafone3.7%
Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
YouFibre3%
Held 10th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Zen1.4%
Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between TalkTalk and its closest rivals
Every comparison with TalkTalk
10 comparisons
How has branded search demand for TalkTalk changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TalkTalk in the United Kingdom fell from 368K to 301K.
- Across the 12 months ending September 2026, TalkTalk’s share of searches among broadband providers in the United Kingdom peaked at 14.7% in January 2026 and was lowest at 10.4% in June 2026.
How did search popularity change for United Kingdom broadband providers in September 2026?
6 changes
In September 2026, Hyperoptic overtook Sky and BT to rank 4th among broadband providers in the United Kingdom, with 5.5% of the searches.
In September 2026, TalkTalk gained share of searches among broadband providers in the United Kingdom, from 10.4% to 12.4%.
In September 2026, Virgin Media lost share of searches among broadband providers in the United Kingdom, from 51.8% to 50.1%.
EE’s share of searches among broadband providers in the United Kingdom has lost ground for 3 months in a row, from 7% to 5.5% in September 2026.
Estimated monthly branded searches for Zen in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
Estimated monthly branded searches for Vodafone in the United Kingdom fell 55% over 12 measured months, from 201K to 90.5K in September 2026.
How are TalkTalk’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using TalkTalk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- talktalk
Do you work for TalkTalk? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is TalkTalk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.