TalkTalk vs YouFibre:Which is more popular?
In September 2026, TalkTalk had more branded searches than YouFibre among broadband providers in the United Kingdom. TalkTalk had about 301,000 branded searches, while YouFibre had 74,000. TalkTalk made up 12.4% of all broadband provider searches we track, and YouFibre accounted for 3%. When we asked ChatGPT and Google AI Overviews about broadband providers, TalkTalk appeared in two of the five answers and YouFibre in one. TalkTalk and YouFibre were each mentioned first in one of the two answers that named either.
Who do people search for more?
TalkTalk, about 4 searches for every 1 for YouFibre
Who does AI mention more?
TalkTalk, mentioned in 2 of 5 answers, YouFibre in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top broadband providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TalkTalk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. YouFibre was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TalkTalk and YouFibre were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Zen1st
EE2nd
Vodafone3rd
Plusnet4th
Virgin Media5th
Hyperoptic6th
Community Fibre7th
YouFibre8th
BT9th- TalkTalk10th
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plusnet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vodafone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Virgin Media3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hyperoptic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TalkTalk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Community Fibre2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouFibre1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about broadband providers
5 answers
Asked ChatGPT
“Which broadband provider should I switch to in the UK?”
Asked ChatGPT
“What are the best broadband providers in the UK?”
Asked ChatGPT
“What's the best full fibre broadband provider in the UK for working from home?”
Searched Google, AI Overview
“broadband deals”
Searched Google, AI Overview
“best broadband provider”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is TalkTalk or YouFibre more popular in search?
This chart shows how often people search Google for TalkTalk and YouFibre by name. Each line represents a brand's share of searches for all 11 broadband providers we track, month by month, from searches in United Kingdom.
Share of searches by month for TalkTalk, YouFibre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Virgin Media | TalkTalk | EE | Hyperoptic | Sky | BT | Plusnet | Community Fibre | Vodafone | YouFibre | Zen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 12.3% | 5.5% | 3.7% | 5.5% | 4.5% | 4.5% | 3.7% | 6.7% | 2.5% | 0.91% |
| Nov 2025 | 47.9% | 14.4% | 5.3% | 3.6% | 6.5% | 5.3% | 5.3% | 3.6% | 3.6% | 3.6% | 1.1% |
| Dec 2025 | 54.6% | 13.5% | 4.9% | 3.3% | 4.9% | 4.1% | 4.9% | 3.3% | 2.7% | 2.7% | 0.99% |
| Jan 2026 | 48.6% | 14.7% | 5.4% | 4.4% | 5.4% | 4.4% | 6.6% | 3.6% | 2.9% | 2.9% | 1.1% |
| Feb 2026 | 51.3% | 12.7% | 5.7% | 3.8% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% |
| Mar 2026 | 53.5% | 13.1% | 4.8% | 3.9% | 4.8% | 3.9% | 4.8% | 3.2% | 3.2% | 3.2% | 1.4% |
| Apr 2026 | 50.5% | 12.5% | 5.6% | 3.7% | 5.6% | 4.6% | 5.6% | 3.7% | 3.1% | 3.7% | 1.4% |
| May 2026 | 52.3% | 10.6% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.2% |
| Jun 2026 | 51.5% | 10.4% | 7% | 4.6% | 4.6% | 4.6% | 5.7% | 3.8% | 3.1% | 3.1% | 1.4% |
| Jul 2026 | 52.2% | 10.5% | 5.8% | 4.7% | 4.7% | 4.7% | 5.8% | 3.9% | 3.2% | 3.2% | 1.4% |
| Aug 2026 | 51.8% | 10.4% | 5.7% | 4.7% | 5.7% | 4.7% | 4.7% | 3.8% | 3.8% | 3.1% | 1.4% |
| Sep 2026 | 50.1% | 12.4% | 5.5% | 5.5% | 5.5% | 4.5% | 4.5% | 3.7% | 3.7% | 3% | 1.4% |
How has the TalkTalk and YouFibre comparison changed over the last 12 months?
3 findings
- TalkTalk was ahead of YouFibre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TalkTalk’s share of searches among broadband providers in the United Kingdom moved from 12.3% to 12.4%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, YouFibre’s share of searches among broadband providers in the United Kingdom moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for United Kingdom broadband providers in September 2026?
1 change
In September 2026, TalkTalk gained share of searches among broadband providers in the United Kingdom, from 10.4% to 12.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TalkTalk’s and YouFibre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among broadband providers
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