Business broadband providers in the United Kingdom:Which are searched most?
In September 2026, Zen was the most searched among business broadband providers in the United Kingdom, with an estimated 33.1K branded searches, 44.1% of all searches for the four we track.
Zen44.1%
BT Business41.9%
Virgin Media Business10.8%
Vodafone3.2%
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Share of searchesLeaderboard
Compare the broadband providers UK businesses connect their offices with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zen, BT Business, Virgin Media Business, Vodafone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zen | BT Business | Virgin Media Business | Vodafone |
|---|---|---|---|---|
| Oct 2025 | 34.3% | 50.2% | 12.5% | 3% |
| Nov 2025 | 37.3% | 46.4% | 13.6% | 2.6% |
| Dec 2025 | 37.9% | 45.5% | 13.8% | 2.7% |
| Jan 2026 | 38% | 45.5% | 13.9% | 2.7% |
| Feb 2026 | 38.7% | 46.4% | 11.6% | 3.4% |
| Mar 2026 | 47.2% | 37.9% | 11.5% | 3.4% |
| Apr 2026 | 43.8% | 43% | 10.7% | 2.5% |
| May 2026 | 40.4% | 46.9% | 9.8% | 2.8% |
| Jun 2026 | 40.6% | 47.2% | 9.9% | 2.3% |
| Jul 2026 | 45.5% | 43.3% | 9.1% | 2.2% |
| Aug 2026 | 48.5% | 39% | 9.7% | 2.8% |
| Sep 2026 | 44.1% | 41.9% | 10.8% | 3.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 33.1K | 0% | -4.5 points | |
| 2, held 2nd | 41.9% | 31.5K | +18.4% | +2.9 points | |
| 3, held 3rd | 10.8% | 8.1K | +22.7% | +1.1 points | |
| 4, held 4th | 3.2% | 2.4K | +26.3% | +0.4 points |
1.
Zen44.1%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -4.5 points.
41.9%
Held 2nd. 31.5K estimated branded searches, +18.4% vs prior month. Share +2.9 points.
10.8%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
4.
Vodafone3.2%
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
- Zen vs BT Business: compare search popularity
- Zen vs Virgin Media Business: compare search popularity
- Zen vs Vodafone: compare search popularity
- BT Business vs Virgin Media Business: compare search popularity
- BT Business vs Vodafone: compare search popularity
- Virgin Media Business vs Vodafone: compare search popularity
- Compare any of these brands
Which brand is most popular in search among business broadband providers in the United Kingdom?
4 brands
In September 2026, Zen was the most searched among business broadband providers in the United Kingdom, with an estimated 33.1K branded searches, 44.1% of all searches for the four we track. BT Business is in 2nd place, 2.1 percentage points behind at 41.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Zen | 34.3% → 44.1% | 48.5%Aug 2026 | 34.3%Oct 2025 | 2nd → 1st |
| BT Business | 50.2% → 41.9% | 50.2%Oct 2025 | 37.9%Mar 2026 | 1st → 2nd |
| Virgin Media Business | 12.5% → 10.8% | 13.9%Jan 2026 | 9.1%Jul 2026 | 3rd |
| Vodafone | 3% → 3.2% | 3.4%Feb 2026 | 2.2%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Zen’s share of searches among business broadband providers in the United Kingdom increased from 34.3% to 44.1%.
- Across the 12 months ending September 2026, BT Business’ share of searches among business broadband providers in the United Kingdom decreased from 50.2% to 41.9%.
- Across the 12 months ending September 2026, Virgin Media Business’ share of searches among business broadband providers in the United Kingdom decreased from 12.5% to 10.8%.
- Across the 12 months ending September 2026, Zen’s share of searches among business broadband providers in the United Kingdom peaked at 48.5% in August 2026 and was lowest at 34.3% in October 2025.
- Across the 12 months ending September 2026, BT Business’ share of searches among business broadband providers in the United Kingdom peaked at 50.2% in October 2025 and was lowest at 37.9% in March 2026.
- Across the 12 months ending September 2026, Virgin Media Business’ share of searches among business broadband providers in the United Kingdom peaked at 13.9% in January 2026 and was lowest at 9.1% in July 2026.
- Across the 12 months ending September 2026, Vodafone’s share of searches among business broadband providers in the United Kingdom peaked at 3.4% in February 2026 and was lowest at 2.2% in July 2026.
- Across the 12 months ending September 2026, Zen rose from 2nd to 1st among business broadband providers in the United Kingdom.
- Across the 12 months ending September 2026, BT Business fell from 1st to 2nd among business broadband providers in the United Kingdom.
- Across the 12 months ending September 2026, Vodafone held steady: its share of searches among business broadband providers in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom business broadband providers in September 2026?
3 changes
In September 2026, BT Business gained share of searches among business broadband providers in the United Kingdom, from 39% to 41.9%.
In September 2026, Virgin Media Business gained share of searches among business broadband providers in the United Kingdom, from 9.7% to 10.8%.
In September 2026, Zen lost share of searches among business broadband providers in the United Kingdom, from 48.5% to 44.1%.
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