BT Business vs Virgin Media Business:Which is searched more in the United Kingdom?
In September 2026, BT Business had more branded searches than Virgin Media Business among business broadband providers in the United Kingdom. BT Business had about 31,500 branded searches, while Virgin Media Business had 8,100. BT Business made up 41.9% of all business broadband provider searches we track, and Virgin Media Business accounted for 10.8%.
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Is BT Business or Virgin Media Business more popular in search?
Compare the broadband providers UK businesses connect their offices with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for BT Business, Virgin Media Business. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zen | BT Business | Virgin Media Business | Vodafone |
|---|---|---|---|---|
| Oct 2025 | 34.3% | 50.2% | 12.5% | 3% |
| Nov 2025 | 37.3% | 46.4% | 13.6% | 2.6% |
| Dec 2025 | 37.9% | 45.5% | 13.8% | 2.7% |
| Jan 2026 | 38% | 45.5% | 13.9% | 2.7% |
| Feb 2026 | 38.7% | 46.4% | 11.6% | 3.4% |
| Mar 2026 | 47.2% | 37.9% | 11.5% | 3.4% |
| Apr 2026 | 43.8% | 43% | 10.7% | 2.5% |
| May 2026 | 40.4% | 46.9% | 9.8% | 2.8% |
| Jun 2026 | 40.6% | 47.2% | 9.9% | 2.3% |
| Jul 2026 | 45.5% | 43.3% | 9.1% | 2.2% |
| Aug 2026 | 48.5% | 39% | 9.7% | 2.8% |
| Sep 2026 | 44.1% | 41.9% | 10.8% | 3.2% |
How has the BT Business and Virgin Media Business comparison changed over the last 12 months?
3 findings
- BT Business was ahead of Virgin Media Business in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BT Business’ share of searches among business broadband providers in the United Kingdom moved from 50.2% to 41.9%, and its estimated monthly branded searches moved from 39.7K to 31.5K.
- Across the 12 months ending September 2026, Virgin Media Business’ share of searches among business broadband providers in the United Kingdom moved from 12.5% to 10.8%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for United Kingdom business broadband providers in September 2026?
2 changes
In September 2026, BT Business gained share of searches among business broadband providers in the United Kingdom, from 39% to 41.9%.
In September 2026, Virgin Media Business gained share of searches among business broadband providers in the United Kingdom, from 9.7% to 10.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BT Business’ and Virgin Media Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BT Business
2 branded search terms
- bt business
- bt business broadband
Virgin Media Business
1 branded search term
- virgin media business
Other head-to-heads among business broadband providers
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