Brandwave

How popular isBT Business?

In September 2026, people searched for BT Business by name about 31,500 times in the United Kingdom, a 20.7% decrease from the previous year. These searches made up 41.9% of all United Kingdom business broadband provider searches, placing BT Business second out of four providers. When we asked both ChatGPT and Google AI Overviews about business broadband providers, BT Business appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

BT Business is the second most searched of 4 competitors and the most recommended in AI answers.

  1. ZenShare of searches 44.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. BT BusinessShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Virgin Media BusinessShare of searches 10.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. VodafoneShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top business broadband providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BT Business was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BT Business is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BT Business1st
  2. Zen2nd
  3. Virgin Media Business3rd
  4. Vodafone4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BT Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vodafone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Media Business3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business broadband providers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which business broadband providers compete with BT Business?

BT Business against business broadband providers in the United Kingdom, by month

Share of searches by month for Zen, BT Business, Virgin Media Business, Vodafone. The figures are in the table below the chart.

View monthly share of searches table
MonthZenBT BusinessVirgin Media BusinessVodafone
Oct 202534.3%50.2%12.5%3%
Nov 202537.3%46.4%13.6%2.6%
Dec 202537.9%45.5%13.8%2.7%
Jan 202638%45.5%13.9%2.7%
Feb 202638.7%46.4%11.6%3.4%
Mar 202647.2%37.9%11.5%3.4%
Apr 202643.8%43%10.7%2.5%
May 202640.4%46.9%9.8%2.8%
Jun 202640.6%47.2%9.9%2.3%
Jul 202645.5%43.3%9.1%2.2%
Aug 202648.5%39%9.7%2.8%
Sep 202644.1%41.9%10.8%3.2%

  1. 1.Zen

    44.1%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.BT Business

    41.9%

    Held 2nd. 31.5K estimated branded searches, +18.4% vs prior month. Share +2.9 points.

  3. 3.Virgin Media Business

    10.8%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  4. 4.Vodafone

    3.2%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.4 points.

Compare popularity between BT Business and its closest rivals

Every comparison with BT Business

3 comparisons

How has branded search demand for BT Business changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BT Business in the United Kingdom fell from 39.7K to 31.5K.
  • Across the 12 months ending September 2026, BT Business’ share of searches among business broadband providers in the United Kingdom decreased from 50.2% to 41.9%.
  • Across the 12 months ending September 2026, BT Business’ share of searches among business broadband providers in the United Kingdom peaked at 50.2% in October 2025 and was lowest at 37.9% in March 2026.
  • Across the 12 months ending September 2026, BT Business fell from 1st to 2nd among business broadband providers in the United Kingdom.

How did search popularity change for United Kingdom business broadband providers in September 2026?

3 changes

  1. In September 2026, BT Business gained share of searches among business broadband providers in the United Kingdom, from 39% to 41.9%.

  2. In September 2026, Virgin Media Business gained share of searches among business broadband providers in the United Kingdom, from 9.7% to 10.8%.

  3. In September 2026, Zen lost share of searches among business broadband providers in the United Kingdom, from 48.5% to 44.1%.

How are BT Business’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BT Business’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bt business
  • bt business broadband

How the Brand Demand Index is measured

Who owns BT Business?

BT Business is owned by BT Group. Brandwave also tracks EE, BT and Plusnet, owned by the same company, in the United Kingdom.

Do you work for BT Business? To request corrections or removal please contact us via our support page and we will be happy to assist.

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