Brandwave

How popular isVirgin Media Business in search?

In September 2026, people searched for Virgin Media Business by name about 8,100 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 10.8% of all United Kingdom business broadband provider searches, placing Virgin Media Business third out of four providers.

Share of searches, September 2026
  1. Zen44.1%
  2. BT Business41.9%
  3. Virgin Media Business10.8%
  4. Vodafone3.2%

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Which business broadband providers compete with Virgin Media Business?

Virgin Media Business against business broadband providers in the United Kingdom, by month

Share of searches by month for Zen, BT Business, Virgin Media Business, Vodafone. The figures are in the table below the chart.

View monthly share of searches table
MonthZenBT BusinessVirgin Media BusinessVodafone
Oct 202534.3%50.2%12.5%3%
Nov 202537.3%46.4%13.6%2.6%
Dec 202537.9%45.5%13.8%2.7%
Jan 202638%45.5%13.9%2.7%
Feb 202638.7%46.4%11.6%3.4%
Mar 202647.2%37.9%11.5%3.4%
Apr 202643.8%43%10.7%2.5%
May 202640.4%46.9%9.8%2.8%
Jun 202640.6%47.2%9.9%2.3%
Jul 202645.5%43.3%9.1%2.2%
Aug 202648.5%39%9.7%2.8%
Sep 202644.1%41.9%10.8%3.2%
  1. 1.Zen

    44.1%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. Held 2nd. 31.5K estimated branded searches, +18.4% vs prior month. Share +2.9 points.

  3. Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  4. 4.Vodafone

    3.2%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.4 points.

Compare search popularity between Virgin Media Business and its closest rivals

Every comparison with Virgin Media Business

3 comparisons

How has branded search demand for Virgin Media Business changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Virgin Media Business in the United Kingdom fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Virgin Media Business’ share of searches among business broadband providers in the United Kingdom decreased from 12.5% to 10.8%.
  • Across the 12 months ending September 2026, Virgin Media Business’ share of searches among business broadband providers in the United Kingdom peaked at 13.9% in January 2026 and was lowest at 9.1% in July 2026.

How did search popularity change for United Kingdom business broadband providers in September 2026?

3 changes
  1. In September 2026, BT Business gained share of searches among business broadband providers in the United Kingdom, from 39% to 41.9%.

  2. In September 2026, Virgin Media Business gained share of searches among business broadband providers in the United Kingdom, from 9.7% to 10.8%.

  3. In September 2026, Zen lost share of searches among business broadband providers in the United Kingdom, from 48.5% to 44.1%.

How are Virgin Media Business’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Virgin Media Business’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • virgin media business

How the Brand Demand Index is measured

Who owns Virgin Media Business?

Virgin Media Business is owned by Virgin Media O2. Brandwave also tracks O2, giffgaff and Virgin Media, owned by the same company, in the United Kingdom.

Do you work for Virgin Media Business? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Virgin Media Business your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.