Brandwave

How popular isVodafone?

In September 2026, people searched for Vodafone by name about 643,000 times in the United Kingdom, a 54.8% decrease from the previous year. These searches made up 3.2% of all United Kingdom business broadband provider searches, placing Vodafone fourth out of four providers. When we asked both ChatGPT and Google AI Overviews about business broadband providers, Vodafone appeared in four of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Vodafone is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. ZenShare of searches 44.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. BT BusinessShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Virgin Media BusinessShare of searches 10.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. VodafoneShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top business broadband providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vodafone was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vodafone is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BT Business1st
  2. Zen2nd
  3. Virgin Media Business3rd
  4. Vodafone4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BT Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vodafone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Media Business3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business broadband providers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which business broadband providers compete with Vodafone?

Vodafone against business broadband providers in the United Kingdom, by month

Share of searches by month for Zen, BT Business, Virgin Media Business, Vodafone. The figures are in the table below the chart.

View monthly share of searches table
MonthZenBT BusinessVirgin Media BusinessVodafone
Oct 202534.3%50.2%12.5%3%
Nov 202537.3%46.4%13.6%2.6%
Dec 202537.9%45.5%13.8%2.7%
Jan 202638%45.5%13.9%2.7%
Feb 202638.7%46.4%11.6%3.4%
Mar 202647.2%37.9%11.5%3.4%
Apr 202643.8%43%10.7%2.5%
May 202640.4%46.9%9.8%2.8%
Jun 202640.6%47.2%9.9%2.3%
Jul 202645.5%43.3%9.1%2.2%
Aug 202648.5%39%9.7%2.8%
Sep 202644.1%41.9%10.8%3.2%

  1. 1.Zen

    44.1%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.BT Business

    41.9%

    Held 2nd. 31.5K estimated branded searches, +18.4% vs prior month. Share +2.9 points.

  3. 3.Virgin Media Business

    10.8%

    Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  4. 4.Vodafone

    3.2%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.4 points.

Compare popularity between Vodafone and its closest rivals

Every comparison with Vodafone

21 comparisons

How has branded search demand for Vodafone changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vodafone in the United Kingdom fell from 1.4M to 643K.
  • Across the 12 months ending September 2026, Vodafone’s share of searches among business broadband providers in the United Kingdom peaked at 3.4% in February 2026 and was lowest at 2.2% in July 2026.

How did search popularity change for United Kingdom business broadband providers in September 2026?

3 changes

  1. In September 2026, BT Business gained share of searches among business broadband providers in the United Kingdom, from 39% to 41.9%.

  2. In September 2026, Virgin Media Business gained share of searches among business broadband providers in the United Kingdom, from 9.7% to 10.8%.

  3. In September 2026, Zen lost share of searches among business broadband providers in the United Kingdom, from 48.5% to 44.1%.

How are Vodafone’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Vodafone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vodafone
  • vodafone broadband
  • vodafone business broadband

How the Brand Demand Index is measured

Who owns Vodafone?

Vodafone is owned by VodafoneThree. Brandwave also tracks SMARTY, Three and VOXI, owned by the same company, in the United Kingdom.

Do you work for Vodafone? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Vodafone compete?

Vodafone is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mobile networks4th of 1211.9%Show ranking
Broadband providers9th of 113.7%Show ranking
Business broadband providers4th of 43.2%Shown above
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Is Vodafone your brand?

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