How popular isBT Business in search?
In September 2026, people searched for BT Business by name about 31,500 times in the United Kingdom, a 20.7% decrease from the previous year. These searches made up 41.9% of all United Kingdom business broadband provider searches, placing BT Business second out of four providers.
Zen44.1%
BT Business41.9%
Virgin Media Business10.8%
Vodafone3.2%
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Which business broadband providers compete with BT Business?
Share of searches by month for Zen, BT Business, Virgin Media Business, Vodafone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zen | BT Business | Virgin Media Business | Vodafone |
|---|---|---|---|---|
| Oct 2025 | 34.3% | 50.2% | 12.5% | 3% |
| Nov 2025 | 37.3% | 46.4% | 13.6% | 2.6% |
| Dec 2025 | 37.9% | 45.5% | 13.8% | 2.7% |
| Jan 2026 | 38% | 45.5% | 13.9% | 2.7% |
| Feb 2026 | 38.7% | 46.4% | 11.6% | 3.4% |
| Mar 2026 | 47.2% | 37.9% | 11.5% | 3.4% |
| Apr 2026 | 43.8% | 43% | 10.7% | 2.5% |
| May 2026 | 40.4% | 46.9% | 9.8% | 2.8% |
| Jun 2026 | 40.6% | 47.2% | 9.9% | 2.3% |
| Jul 2026 | 45.5% | 43.3% | 9.1% | 2.2% |
| Aug 2026 | 48.5% | 39% | 9.7% | 2.8% |
| Sep 2026 | 44.1% | 41.9% | 10.8% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 33.1K | 0% | -4.5 points | |
| 2, held 2nd | 41.9% | 31.5K | +18.4% | +2.9 points | |
| 3, held 3rd | 10.8% | 8.1K | +22.7% | +1.1 points | |
| 4, held 4th | 3.2% | 2.4K | +26.3% | +0.4 points |
1.
Zen44.1%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -4.5 points.
41.9%
Held 2nd. 31.5K estimated branded searches, +18.4% vs prior month. Share +2.9 points.
10.8%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
4.
Vodafone3.2%
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.4 points.
Compare search popularity between BT Business and its closest rivals
Every comparison with BT Business
3 comparisons
How has branded search demand for BT Business changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BT Business in the United Kingdom fell from 39.7K to 31.5K.
- Across the 12 months ending September 2026, BT Business’ share of searches among business broadband providers in the United Kingdom decreased from 50.2% to 41.9%.
- Across the 12 months ending September 2026, BT Business’ share of searches among business broadband providers in the United Kingdom peaked at 50.2% in October 2025 and was lowest at 37.9% in March 2026.
- Across the 12 months ending September 2026, BT Business fell from 1st to 2nd among business broadband providers in the United Kingdom.
How did search popularity change for United Kingdom business broadband providers in September 2026?
3 changes
In September 2026, BT Business gained share of searches among business broadband providers in the United Kingdom, from 39% to 41.9%.
In September 2026, Virgin Media Business gained share of searches among business broadband providers in the United Kingdom, from 9.7% to 10.8%.
In September 2026, Zen lost share of searches among business broadband providers in the United Kingdom, from 48.5% to 44.1%.
How are BT Business’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BT Business’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bt business
- bt business broadband
Who owns BT Business?
BT Business is owned by BT Group. Brandwave also tracks 
EE, BT and 
Plusnet, owned by the same company, in the United Kingdom.
Do you work for BT Business? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is BT Business your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.