How popular isSquare?
In September 2026, people searched for Square by name about 8,000 times in the United Kingdom, a 9.1% decrease from the previous year. These searches made up 9.2% of all United Kingdom EPOS system searches, placing Square third out of six systems. When we asked both ChatGPT and Google AI Overviews about EPOS systems, Square appeared in all answers and was the most recommended of the six.
Square is the third most searched of 6 competitors and the most recommended in AI answers.
ZettleShare of searches 48.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Epos NowShare of searches 31.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SquareShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TevalisShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SumUpShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top EPOS systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square appeared in all five answers. Square is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Epos Now5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SumUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zettle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tevalis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EPOS systems
5 answers
Asked ChatGPT
“Which EPOS system should my small business use in the UK?”
Asked ChatGPT
“What are the best EPOS systems in the UK?”
Asked ChatGPT
“What's the best EPOS system in the UK for a small café?”
Searched Google, AI Overview
“epos system”
Searched Google, AI Overview
“pos system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which EPOS systems compete with Square?
Share of searches by month for Zettle, Epos Now, Square, Tevalis, SumUp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zettle | Epos Now | Square | Tevalis | SumUp | Lightspeed |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 26% | 6.3% | 4.2% | 2.7% | 1.4% |
| Nov 2025 | 60.6% | 26.5% | 5.3% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 56.8% | 30.4% | 4.9% | 4% | 2.7% | 1.2% |
| Jan 2026 | 54.6% | 29.1% | 7.1% | 4.7% | 3.1% | 1.6% |
| Feb 2026 | 49.6% | 32.3% | 7.8% | 5.2% | 3.4% | 1.8% |
| Mar 2026 | 54.3% | 28.9% | 7% | 4.6% | 3% | 2.1% |
| Apr 2026 | 44.7% | 35.5% | 10.5% | 4.6% | 3% | 1.6% |
| May 2026 | 46.3% | 36.8% | 7.3% | 4.8% | 3.1% | 1.7% |
| Jun 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Jul 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Aug 2026 | 45.7% | 35.9% | 8.7% | 4.8% | 3.2% | 1.7% |
| Sep 2026 | 48.4% | 31.1% | 9.2% | 6.1% | 3.4% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 23.1K | 0% | +2.7 points | |
| 2, held 2nd | 31.1% | 14.8K | -18.2% | -4.8 points | |
| 3, held 3rd | 9.2% | 4.4K | 0% | +0.5 points | |
| 4, held 4th | 6.1% | 2.9K | +20.8% | +1.3 points | |
| 5, held 5th | 3.4% | 1.6K | 0% | +0.2 points | |
| 6, held 6th | 1.8% | 880 | 0% | +0.1 points |
1.
Zettle48.4%
Held 1st. 23.1K estimated branded searches, 0% vs prior month. Share +2.7 points.
2.
Epos Now31.1%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.8 points.
3.
Square9.2%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Tevalis6.1%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
5.
SumUp3.4%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.8%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
SumUp sells other things too, so only its searches that name this product count here, like “sumup pos”.
Compare popularity between Square and its closest rivals
Every comparison with Square
7 comparisons
How has branded search demand for Square changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Square in the United Kingdom fell from 8.8K to 8K.
- Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom increased from 6.3% to 9.2%.
- Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom peaked at 10.5% in April 2026 and was lowest at 4.9% in December 2025.
How did search popularity change for United Kingdom EPOS systems in September 2026?
6 changes
In September 2026, Zettle gained share of searches among EPOS systems in the United Kingdom, from 45.7% to 48.4%.
In September 2026, Tevalis gained share of searches among EPOS systems in the United Kingdom, from 4.8% to 6.1%.
In September 2026, Square gained share of searches among EPOS systems in the United Kingdom, from 8.7% to 9.2%.
In September 2026, Epos Now lost share of searches among EPOS systems in the United Kingdom, from 35.9% to 31.1%.
Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for Lightspeed in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are Square’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- square card reader
- square epos
- square pos
Who owns Square?
Square is owned by 
Block. Brandwave does not track any other brands owned by Block.
Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Square compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Card machine providers | 4th of 5 | 2.5% | Show ranking |
| EPOS systems | 3rd of 6 | 9.2% | Shown above |
Is Square your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.