How popular isSumUp?
In September 2026, people searched for SumUp by name about 112,000 times in the United Kingdom, a 20.8% increase from the previous year. These searches made up 3.4% of all United Kingdom EPOS system searches, placing SumUp fifth out of six systems. When we asked both ChatGPT and Google AI Overviews about EPOS systems, SumUp appeared in three of the five answers and was the fourth most recommended of the six.
SumUp is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.
ZettleShare of searches 48.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Epos NowShare of searches 31.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SquareShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TevalisShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SumUpShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top EPOS systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SumUp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SumUp is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Epos Now5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SumUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zettle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tevalis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EPOS systems
5 answers
Asked ChatGPT
“Which EPOS system should my small business use in the UK?”
Asked ChatGPT
“What are the best EPOS systems in the UK?”
Asked ChatGPT
“What's the best EPOS system in the UK for a small café?”
Searched Google, AI Overview
“epos system”
Searched Google, AI Overview
“pos system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which EPOS systems compete with SumUp?
Share of searches by month for Zettle, Epos Now, Square, Tevalis, SumUp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zettle | Epos Now | Square | Tevalis | SumUp | Lightspeed |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 26% | 6.3% | 4.2% | 2.7% | 1.4% |
| Nov 2025 | 60.6% | 26.5% | 5.3% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 56.8% | 30.4% | 4.9% | 4% | 2.7% | 1.2% |
| Jan 2026 | 54.6% | 29.1% | 7.1% | 4.7% | 3.1% | 1.6% |
| Feb 2026 | 49.6% | 32.3% | 7.8% | 5.2% | 3.4% | 1.8% |
| Mar 2026 | 54.3% | 28.9% | 7% | 4.6% | 3% | 2.1% |
| Apr 2026 | 44.7% | 35.5% | 10.5% | 4.6% | 3% | 1.6% |
| May 2026 | 46.3% | 36.8% | 7.3% | 4.8% | 3.1% | 1.7% |
| Jun 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Jul 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Aug 2026 | 45.7% | 35.9% | 8.7% | 4.8% | 3.2% | 1.7% |
| Sep 2026 | 48.4% | 31.1% | 9.2% | 6.1% | 3.4% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 23.1K | 0% | +2.7 points | |
| 2, held 2nd | 31.1% | 14.8K | -18.2% | -4.8 points | |
| 3, held 3rd | 9.2% | 4.4K | 0% | +0.5 points | |
| 4, held 4th | 6.1% | 2.9K | +20.8% | +1.3 points | |
| 5, held 5th | 3.4% | 1.6K | 0% | +0.2 points | |
| 6, held 6th | 1.8% | 880 | 0% | +0.1 points |
1.
Zettle48.4%
Held 1st. 23.1K estimated branded searches, 0% vs prior month. Share +2.7 points.
2.
Epos Now31.1%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.8 points.
3.
Square9.2%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Tevalis6.1%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
5.
SumUp3.4%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.8%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
SumUp sells other things too, so only its searches that name this product count here, like “sumup pos”.
Compare popularity between SumUp and its closest rivals
Every comparison with SumUp
7 comparisons
How has branded search demand for SumUp changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SumUp in the United Kingdom rose from 92.4K to 112K.
- Across the 12 months ending September 2026, SumUp’s share of searches among EPOS systems in the United Kingdom increased from 2.7% to 3.4%.
How did search popularity change for United Kingdom EPOS systems in September 2026?
6 changes
In September 2026, Zettle gained share of searches among EPOS systems in the United Kingdom, from 45.7% to 48.4%.
In September 2026, Tevalis gained share of searches among EPOS systems in the United Kingdom, from 4.8% to 6.1%.
In September 2026, Square gained share of searches among EPOS systems in the United Kingdom, from 8.7% to 9.2%.
In September 2026, Epos Now lost share of searches among EPOS systems in the United Kingdom, from 35.9% to 31.1%.
Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for Lightspeed in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are SumUp’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SumUp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sumup
- sumup epos
- sumup pos
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Where does SumUp compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Card machine providers | 1st of 5 | 76% | Show ranking |
| EPOS systems | 5th of 6 | 3.4% | Shown above |
Is SumUp your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.