Brandwave

Lightspeed vs SumUp:Which is more popular?

In September 2026, SumUp had more branded searches than Lightspeed among EPOS systems in the United Kingdom. SumUp had about 1,600 branded searches, while Lightspeed had 880. SumUp made up 3.4% of all EPOS system searches we track, and Lightspeed accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about EPOS systems, Lightspeed appeared in four of the five answers and SumUp in three. Lightspeed was mentioned before SumUp in three out of four answers that named either.

Among EPOS systems in the United Kingdom in September 2026

Who do people search for more?

SumUp, about 82% more searches than Lightspeed

SumUp 1.6K searchesLightspeed 880 searches

Who does AI mention more?

Lightspeed, mentioned in 4 of 5 answers, SumUp in 3

Lightspeed in 4 of 5SumUp in 3 of 5

Who does AI recommend more?

Lightspeed, named ahead of SumUp in 3 of 4 answers

Lightspeed first in 3SumUp first in 1

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Top EPOS systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lightspeed was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SumUp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lightspeed was listed before SumUp in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Square1st
  2. Epos Now2nd
  3. Lightspeed3rd
  4. SumUp4th
  5. Zettle5th
  6. Tevalis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epos Now5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SumUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zettle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tevalis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about EPOS systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Lightspeed or SumUp more popular in search?

This chart shows how often people search Google for Lightspeed and SumUp by name. Each line represents a brand's share of searches for all six EPOS systems we track, month by month, from searches in United Kingdom.

Lightspeed and SumUp among EPOS systems in the United Kingdom, by month

Share of searches by month for SumUp, Lightspeed. The figures are in the table below the chart.

View monthly share of searches table
MonthZettleEpos NowSquareTevalisSumUpLightspeed
Oct 202559.4%26%6.3%4.2%2.7%1.4%
Nov 202560.6%26.5%5.3%3.5%2.8%1.3%
Dec 202556.8%30.4%4.9%4%2.7%1.2%
Jan 202654.6%29.1%7.1%4.7%3.1%1.6%
Feb 202649.6%32.3%7.8%5.2%3.4%1.8%
Mar 202654.3%28.9%7%4.6%3%2.1%
Apr 202644.7%35.5%10.5%4.6%3%1.6%
May 202646.3%36.8%7.3%4.8%3.1%1.7%
Jun 202650.5%32.7%6.5%5.2%3.4%1.6%
Jul 202650.5%32.7%6.5%5.2%3.4%1.6%
Aug 202645.7%35.9%8.7%4.8%3.2%1.7%
Sep 202648.4%31.1%9.2%6.1%3.4%1.8%

SumUp sells other things too, so only its searches that name this product count here, like “sumup pos”.

How has the Lightspeed and SumUp comparison changed over the last 12 months?

3 findings
  • SumUp was ahead of Lightspeed in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lightspeed’s share of searches among EPOS systems in the United Kingdom moved from 1.4% to 1.8%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 12 months ending September 2026, SumUp’s share of searches among EPOS systems in the United Kingdom moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for United Kingdom EPOS systems in September 2026?

2 changes
  1. Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Lightspeed in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Lightspeed’s and SumUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lightspeed

2 branded search terms

  • lightspeed epos
  • lightspeed pos

SumUp

2 branded search terms

  • sumup epos
  • sumup pos

How the Brand Demand Index is measured

Other head-to-heads among EPOS systems

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