EPOS systems in the United Kingdom:Which are most popular?
In September 2026, Zettle was the most searched EPOS system in the United Kingdom, accounting for 48.4% of all searches among the six systems we track. When we checked with ChatGPT and Google AI Overviews, Epos Now and Square showed up in every answer. Square was recommended most often, coming first in every response.
ZettleShare of searches 48.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Epos NowShare of searches 31.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SquareShare of searches 9.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TevalisShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SumUpShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Follow EPOS systems and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top EPOS systems in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Epos Now and Square appeared every time. Square was recommended most often, coming first in every answer. Epos Now was second, and Lightspeed was third. Tevalis, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Epos Now5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SumUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zettle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tevalis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EPOS systems
5 answers
Asked ChatGPT
“Which EPOS system should my small business use in the UK?”
Asked ChatGPT
“What are the best EPOS systems in the UK?”
Asked ChatGPT
“What's the best EPOS system in the UK for a small café?”
Searched Google, AI Overview
“epos system”
Searched Google, AI Overview
“pos system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which EPOS systems do people search for most?
This chart shows how often people search Google for each EPOS system by name. Each line represents a brand's share of searches for all six EPOS systems we track, month by month, from searches in United Kingdom.
Share of searches by month for Zettle, Epos Now, Square, Tevalis, SumUp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zettle | Epos Now | Square | Tevalis | SumUp | Lightspeed |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 26% | 6.3% | 4.2% | 2.7% | 1.4% |
| Nov 2025 | 60.6% | 26.5% | 5.3% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 56.8% | 30.4% | 4.9% | 4% | 2.7% | 1.2% |
| Jan 2026 | 54.6% | 29.1% | 7.1% | 4.7% | 3.1% | 1.6% |
| Feb 2026 | 49.6% | 32.3% | 7.8% | 5.2% | 3.4% | 1.8% |
| Mar 2026 | 54.3% | 28.9% | 7% | 4.6% | 3% | 2.1% |
| Apr 2026 | 44.7% | 35.5% | 10.5% | 4.6% | 3% | 1.6% |
| May 2026 | 46.3% | 36.8% | 7.3% | 4.8% | 3.1% | 1.7% |
| Jun 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Jul 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Aug 2026 | 45.7% | 35.9% | 8.7% | 4.8% | 3.2% | 1.7% |
| Sep 2026 | 48.4% | 31.1% | 9.2% | 6.1% | 3.4% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 23.1K | 0% | +2.7 points | |
| 2, held 2nd | 31.1% | 14.8K | -18.2% | -4.8 points | |
| 3, held 3rd | 9.2% | 4.4K | 0% | +0.5 points | |
| 4, held 4th | 6.1% | 2.9K | +20.8% | +1.3 points | |
| 5, held 5th | 3.4% | 1.6K | 0% | +0.2 points | |
| 6, held 6th | 1.8% | 880 | 0% | +0.1 points |
1.
Zettle48.4%
Held 1st. 23.1K estimated branded searches, 0% vs prior month. Share +2.7 points.
2.
Epos Now31.1%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.8 points.
3.
Square9.2%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Tevalis6.1%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
5.
SumUp3.4%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.8%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
SumUp sells other things too, so only its searches that name this product count here, like “sumup pos”.
Which brand is most popular in search among EPOS systems in the United Kingdom?
6 brands
In September 2026, Zettle was the most searched among EPOS systems in the United Kingdom, with an estimated 23.1K branded searches, 48.4% of all searches for the six we track. Epos Now is in 2nd place, 17.4 percentage points behind at 31.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Zettle | 59.4% → 48.4% | 60.6%Nov 2025 | 44.7%Apr 2026 | 1st |
| Epos Now | 26% → 31.1% | 36.8%May 2026 | 26%Oct 2025 | 2nd |
| Square | 6.3% → 9.2% | 10.5%Apr 2026 | 4.9%Dec 2025 | 3rd |
| Tevalis | 4.2% → 6.1% | 6.1%Sep 2026 | 3.5%Nov 2025 | 4th |
| SumUp | 2.7% → 3.4% | 3.4%Jun 2026 | 2.7%Dec 2025 | 5th |
| Lightspeed | 1.4% → 1.8% | 2.1%Mar 2026 | 1.2%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Zettle’s share of searches among EPOS systems in the United Kingdom decreased from 59.4% to 48.4%.
- Across the 12 months ending September 2026, Epos Now’s share of searches among EPOS systems in the United Kingdom increased from 26% to 31.1%.
- Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom increased from 6.3% to 9.2%.
- Across the 12 months ending September 2026, Tevalis’ share of searches among EPOS systems in the United Kingdom increased from 4.2% to 6.1%.
- Across the 12 months ending September 2026, SumUp’s share of searches among EPOS systems in the United Kingdom increased from 2.7% to 3.4%.
- Across the 12 months ending September 2026, Zettle’s share of searches among EPOS systems in the United Kingdom peaked at 60.6% in November 2025 and was lowest at 44.7% in April 2026.
- Across the 12 months ending September 2026, Epos Now’s share of searches among EPOS systems in the United Kingdom peaked at 36.8% in May 2026 and was lowest at 26% in October 2025.
- Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom peaked at 10.5% in April 2026 and was lowest at 4.9% in December 2025.
- Across the 12 months ending September 2026, Tevalis’ share of searches among EPOS systems in the United Kingdom peaked at 6.1% in September 2026 and was lowest at 3.5% in November 2025.
- Across the 12 months ending September 2026, Lightspeed held steady: its share of searches among EPOS systems in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom EPOS systems in September 2026?
6 changes
In September 2026, Zettle gained share of searches among EPOS systems in the United Kingdom, from 45.7% to 48.4%.
In September 2026, Tevalis gained share of searches among EPOS systems in the United Kingdom, from 4.8% to 6.1%.
In September 2026, Square gained share of searches among EPOS systems in the United Kingdom, from 8.7% to 9.2%.
In September 2026, Epos Now lost share of searches among EPOS systems in the United Kingdom, from 35.9% to 31.1%.
Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for Lightspeed in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted for EPOS systems?
10 search terms
Each brand's share of searches among EPOS systems comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
- Zettle vs Epos Now: compare popularity
- Zettle vs Square: compare popularity
- Zettle vs Tevalis: compare popularity
- Zettle vs SumUp: compare popularity
- Epos Now vs Square: compare popularity
- Epos Now vs Tevalis: compare popularity
- Epos Now vs SumUp: compare popularity
- Square vs Tevalis: compare popularity
- Square vs SumUp: compare popularity
- Tevalis vs SumUp: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.