Square vs SumUp:Which is more popular?
In September 2026, Square had more branded searches than SumUp among EPOS systems in the United Kingdom. Square had about 4,400 branded searches, while SumUp had 1,600. Square made up 9.2% of all EPOS system searches we track, and SumUp accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about EPOS systems, Square appeared in all five answers and SumUp in three. Square was mentioned before SumUp in every answer.
Who do people search for more?
Square, about 3 searches for every 1 for SumUp
Who does AI mention more?
Square, mentioned in every answer we collected
Who does AI recommend more?
Square, named ahead of SumUp in every answer
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Top EPOS systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square appeared in all five answers. SumUp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Square was listed before SumUp in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Epos Now5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SumUp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zettle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tevalis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about EPOS systems
5 answers
Asked ChatGPT
“Which EPOS system should my small business use in the UK?”
Asked ChatGPT
“What are the best EPOS systems in the UK?”
Asked ChatGPT
“What's the best EPOS system in the UK for a small café?”
Searched Google, AI Overview
“epos system”
Searched Google, AI Overview
“pos system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Square or SumUp more popular in search?
This chart shows how often people search Google for Square and SumUp by name. Each line represents a brand's share of searches for all six EPOS systems we track, month by month, from searches in United Kingdom.
Share of searches by month for Square, SumUp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zettle | Epos Now | Square | Tevalis | SumUp | Lightspeed |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 26% | 6.3% | 4.2% | 2.7% | 1.4% |
| Nov 2025 | 60.6% | 26.5% | 5.3% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 56.8% | 30.4% | 4.9% | 4% | 2.7% | 1.2% |
| Jan 2026 | 54.6% | 29.1% | 7.1% | 4.7% | 3.1% | 1.6% |
| Feb 2026 | 49.6% | 32.3% | 7.8% | 5.2% | 3.4% | 1.8% |
| Mar 2026 | 54.3% | 28.9% | 7% | 4.6% | 3% | 2.1% |
| Apr 2026 | 44.7% | 35.5% | 10.5% | 4.6% | 3% | 1.6% |
| May 2026 | 46.3% | 36.8% | 7.3% | 4.8% | 3.1% | 1.7% |
| Jun 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Jul 2026 | 50.5% | 32.7% | 6.5% | 5.2% | 3.4% | 1.6% |
| Aug 2026 | 45.7% | 35.9% | 8.7% | 4.8% | 3.2% | 1.7% |
| Sep 2026 | 48.4% | 31.1% | 9.2% | 6.1% | 3.4% | 1.8% |
SumUp sells other things too, so only its searches that name this product count here, like “sumup pos”.
How has the Square and SumUp comparison changed over the last 12 months?
3 findings
- Square was ahead of SumUp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom moved from 6.3% to 9.2%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, SumUp’s share of searches among EPOS systems in the United Kingdom moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for United Kingdom EPOS systems in September 2026?
2 changes
In September 2026, Square gained share of searches among EPOS systems in the United Kingdom, from 8.7% to 9.2%.
Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Square’s and SumUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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