Card machine providers in the United Kingdom:Which are most popular?

Name: Card machine providers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, SumUp was the most searched card machine provider in the United Kingdom, accounting for 76% of all searches among the five providers we track. When we checked with ChatGPT and Google AI Overviews, SumUp and Square showed up in every answer. SumUp was recommended most often, coming first in four out of five responses.

Follow card machine providers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top card machine providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, SumUp and Square appeared every time. SumUp was recommended most often, coming first in four out of five answers. Square was second, and Zettle was third. Takepayments, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
SumUp	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Square	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Zettle	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Dojo	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Takepayments	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

SumUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zettle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dojo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Takepayments0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about card machine providers

5 answers

Asked ChatGPT
“What's the best card machine for a small business in the UK?”
1. 1Square
2. 2SumUp
3. 3Zettle
Asked ChatGPT
“Which UK card machine provider has the lowest fees?”
1. 1SumUp
2. 2Square
Asked ChatGPT
“What card readers do small shops in the UK use?”
1. 1SumUp
2. 2Square
3. 3Zettle
4. 4Dojo
Searched Google, AI Overview
“card machine”
1. 1SumUp
2. 2Square
Searched Google, AI Overview
“card machines for small business”
1. 1SumUp
2. 2Square

Not named in any answer:

Takepayments

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which card machine providers do people search for most?

This chart shows how often people search Google for each card machine provider by name. Each line represents a brand's share of searches for all five card machine providers we track, month by month, from searches in United Kingdom.

Share of searches among card machine providers in the United Kingdom, by month

Month	SumUp	Zettle	Dojo	Square	Takepayments
Oct 2025	61.6%	27.6%	4.8%	3%	3%
Nov 2025	66.9%	24.6%	3.6%	2.7%	2.2%
Dec 2025	67.2%	24.6%	3.4%	2.7%	2.2%
Jan 2026	66.3%	24.2%	3.6%	2.6%	3.2%
Feb 2026	64.5%	23.6%	4.3%	3.8%	3.8%
Mar 2026	64.8%	23.7%	4.5%	3.9%	3.1%
Apr 2026	68.8%	20.6%	4.6%	3.3%	2.7%
May 2026	69.5%	20.8%	4.1%	2.8%	2.8%
Jun 2026	73.5%	18.1%	3.6%	2.4%	2.4%
Jul 2026	69.1%	20.7%	4.1%	3.4%	2.7%
Aug 2026	72.2%	17.7%	3.7%	3.5%	2.9%
Sep 2026	76%	15.3%	3.7%	2.5%	2.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	SumUp	76%	110K	+21.5%	+3.7 points
2, held 2nd	Zettle	15.3%	22.2K	0%	-2.4 points
3, held 3rd	Dojo	3.7%	5.4K	+17.4%	+0.1 points
4, held 4th	Square	2.5%	3.6K	-18.2%	-1 points
5, held 5th	Takepayments	2.5%	3.6K	0%	-0.4 points

1.SumUp
76%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +3.7 points.
2.Zettle
15.3%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -2.4 points.
3.Dojo
3.7%
Held 3rd. 5.4K estimated branded searches, +17.4% vs prior month. Share +0.1 points.
4.Square
2.5%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1 points.
5.Takepayments
2.5%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

Which brand is most popular in search among card machine providers in the United Kingdom?

5 brands

In September 2026, SumUp was the most searched among card machine providers in the United Kingdom, with an estimated 110K branded searches, 76% of all searches for the five we track. Zettle is in 2nd place, 60.6 percentage points behind at 15.3%.

United Kingdom card machine providers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
SumUp	61.6% → 76%	76%Sep 2026	61.6%Oct 2025	1st
Zettle	27.6% → 15.3%	27.6%Oct 2025	15.3%Sep 2026	2nd
Dojo	4.8% → 3.7%	4.8%Oct 2025	3.4%Dec 2025	3rd
Square	3% → 2.5%	3.9%Mar 2026	2.4%Jun 2026	4th
Takepayments	3% → 2.5%	3.8%Feb 2026	2.2%Dec 2025	5th

Each finding as a sentence

Across the 12 months ending September 2026, SumUp’s share of searches among card machine providers in the United Kingdom increased from 61.6% to 76%.
Across the 12 months ending September 2026, Zettle’s share of searches among card machine providers in the United Kingdom decreased from 27.6% to 15.3%.
Across the 12 months ending September 2026, Dojo’s share of searches among card machine providers in the United Kingdom decreased from 4.8% to 3.7%.
Across the 12 months ending September 2026, Square’s share of searches among card machine providers in the United Kingdom decreased from 3% to 2.5%.
Across the 12 months ending September 2026, Takepayments’ share of searches among card machine providers in the United Kingdom decreased from 3% to 2.5%.
Across the 12 months ending September 2026, Dojo’s share of searches among card machine providers in the United Kingdom peaked at 4.8% in October 2025 and was lowest at 3.4% in December 2025.
Across the 12 months ending September 2026, Square’s share of searches among card machine providers in the United Kingdom peaked at 3.9% in March 2026 and was lowest at 2.4% in June 2026.
Across the 12 months ending September 2026, Takepayments’ share of searches among card machine providers in the United Kingdom peaked at 3.8% in February 2026 and was lowest at 2.2% in December 2025.

How did search popularity change for United Kingdom card machine providers in September 2026?

5 changes

In September 2026, SumUp gained share of searches among card machine providers in the United Kingdom, from 72.2% to 76%.
In September 2026, Zettle lost share of searches among card machine providers in the United Kingdom, from 17.7% to 15.3%.
In September 2026, Square lost share of searches among card machine providers in the United Kingdom, from 3.5% to 2.5%.
Estimated monthly branded searches for Dojo in the United Kingdom fell 22.9% over 12 measured months, from 7K to 5.4K in September 2026.
Estimated monthly branded searches for Takepayments in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted for card machine providers?

6 search terms

Each brand's share of searches among card machine providers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.