Brandwave

Dojo vs Takepayments:Which is more popular?

In September 2026, Dojo had more branded searches than Takepayments among card machine providers in the United Kingdom. Dojo had about 5,400 branded searches, while Takepayments had 3,600. Dojo made up 3.7% of all card machine provider searches we track, and Takepayments accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about card machine providers, Dojo appeared in one of the five answers and Takepayments in none.

Among card machine providers in the United Kingdom in September 2026

Who do people search for more?

Dojo, about 50% more searches than Takepayments

Dojo 5.4K searchesTakepayments 3.6K searches

Who does AI mention more?

Dojo, mentioned in 1 of 5 answers, Takepayments in 0

Dojo in 1 of 5Takepayments in 0 of 5

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Top card machine providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dojo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Takepayments did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SumUp1st
  2. Square2nd
  3. Zettle3rd
  4. Dojo4th
  5. Takepayments–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SumUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zettle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dojo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Takepayments0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about card machine providers

5 answers

  • Asked ChatGPT

    “What's the best card machine for a small business in the UK?”

    1. 1Square
    2. 2SumUp
    3. 3Zettle

  • Asked ChatGPT

    “Which UK card machine provider has the lowest fees?”

    1. 1SumUp
    2. 2Square

  • Asked ChatGPT

    “What card readers do small shops in the UK use?”

    1. 1SumUp
    2. 2Square
    3. 3Zettle
    4. 4Dojo

  • Searched Google, AI Overview

    “card machine”

    1. 1SumUp
    2. 2Square

  • Searched Google, AI Overview

    “card machines for small business”

    1. 1SumUp
    2. 2Square

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Dojo or Takepayments more popular in search?

This chart shows how often people search Google for Dojo and Takepayments by name. Each line represents a brand's share of searches for all five card machine providers we track, month by month, from searches in United Kingdom.

Dojo and Takepayments among card machine providers in the United Kingdom, by month

Share of searches by month for Dojo, Takepayments. The figures are in the table below the chart.

View monthly share of searches table
MonthSumUpZettleDojoSquareTakepayments
Oct 202561.6%27.6%4.8%3%3%
Nov 202566.9%24.6%3.6%2.7%2.2%
Dec 202567.2%24.6%3.4%2.7%2.2%
Jan 202666.3%24.2%3.6%2.6%3.2%
Feb 202664.5%23.6%4.3%3.8%3.8%
Mar 202664.8%23.7%4.5%3.9%3.1%
Apr 202668.8%20.6%4.6%3.3%2.7%
May 202669.5%20.8%4.1%2.8%2.8%
Jun 202673.5%18.1%3.6%2.4%2.4%
Jul 202669.1%20.7%4.1%3.4%2.7%
Aug 202672.2%17.7%3.7%3.5%2.9%
Sep 202676%15.3%3.7%2.5%2.5%

How has the Dojo and Takepayments comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom card machine providers in September 2026?

2 changes

  1. Estimated monthly branded searches for Dojo in the United Kingdom fell 22.9% over 12 measured months, from 7K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Takepayments in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dojo’s and Takepayments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dojo

2 branded search terms

  • dojo card machine
  • dojo payments

Takepayments

1 branded search term

  • takepayments

How the Brand Demand Index is measured

Other head-to-heads among card machine providers

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