Square vs Takepayments:Which is more popular?
In September 2026, Square and Takepayments were level in searches among card machine providers in the United Kingdom, with an estimated 3.6K branded searches each, at 2.5% of the total each. When we asked ChatGPT and Google AI Overviews about card machine providers, Square appeared in all five answers and Takepayments in none.
Who do people search for more?
Square and Takepayments are searched for about as often as each other.
Who does AI mention more?
Square, mentioned in every answer we collected
Who does AI recommend more?
Square, the only one of the two named
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Top card machine providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square appeared in all five answers. Takepayments did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SumUp1st- Square2nd
Zettle3rd
Dojo4th
Takepayments–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SumUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zettle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dojo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Takepayments0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about card machine providers
5 answers
Asked ChatGPT
“What's the best card machine for a small business in the UK?”
Asked ChatGPT
“Which UK card machine provider has the lowest fees?”
Asked ChatGPT
“What card readers do small shops in the UK use?”
Searched Google, AI Overview
“card machine”
Searched Google, AI Overview
“card machines for small business”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Square or Takepayments more popular in search?
This chart shows how often people search Google for Square and Takepayments by name. Each line represents a brand's share of searches for all five card machine providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Square, Takepayments. The figures are in the table below the chart.
View monthly share of searches table
| Month | SumUp | Zettle | Dojo | Square | Takepayments |
|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 27.6% | 4.8% | 3% | 3% |
| Nov 2025 | 66.9% | 24.6% | 3.6% | 2.7% | 2.2% |
| Dec 2025 | 67.2% | 24.6% | 3.4% | 2.7% | 2.2% |
| Jan 2026 | 66.3% | 24.2% | 3.6% | 2.6% | 3.2% |
| Feb 2026 | 64.5% | 23.6% | 4.3% | 3.8% | 3.8% |
| Mar 2026 | 64.8% | 23.7% | 4.5% | 3.9% | 3.1% |
| Apr 2026 | 68.8% | 20.6% | 4.6% | 3.3% | 2.7% |
| May 2026 | 69.5% | 20.8% | 4.1% | 2.8% | 2.8% |
| Jun 2026 | 73.5% | 18.1% | 3.6% | 2.4% | 2.4% |
| Jul 2026 | 69.1% | 20.7% | 4.1% | 3.4% | 2.7% |
| Aug 2026 | 72.2% | 17.7% | 3.7% | 3.5% | 2.9% |
| Sep 2026 | 76% | 15.3% | 3.7% | 2.5% | 2.5% |
How has the Square and Takepayments comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Takepayments took it in January 2026, Square took it in March 2026.
- Across the 12 months ending September 2026, Square’s share of searches among card machine providers in the United Kingdom moved from 3% to 2.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Takepayments’ share of searches among card machine providers in the United Kingdom moved from 3% to 2.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United Kingdom card machine providers in September 2026?
2 changes
In September 2026, Square lost share of searches among card machine providers in the United Kingdom, from 3.5% to 2.5%.
Estimated monthly branded searches for Takepayments in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Square’s and Takepayments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square
1 branded search term
- square card reader
Takepayments
1 branded search term
- takepayments
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