How popular isLloydsDirect?
In September 2026, people searched for LloydsDirect by name about 4,610 times in the United Kingdom, a 24.7% decrease from the previous year. These searches made up 1% of all United Kingdom online doctor searches, placing LloydsDirect ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about online doctors, LloydsDirect did not appear in any of the answers.
LloydsDirect is the ninth most searched of 9 competitors and not listed in any AI answer.
Pharmacy2UShare of searches 38.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Boots Online DoctorShare of searches 25.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Simple Online PharmacyShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AsdaShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
LloydsDirectShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top online doctors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LloydsDirect did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online doctors
5 answers
Asked ChatGPT
“What's the best online doctor service in the UK?”
Asked ChatGPT
“Which online pharmacy is best for getting a prescription in the UK?”
Asked ChatGPT
“Where can I see a doctor online and get medicine delivered in the UK?”
Searched Google, AI Overview
“online pharmacy”
Searched Google, AI Overview
“online prescription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which online doctors compete with LloydsDirect?
Share of searches by month for Pharmacy2U, Boots Online Doctor, Simple Online Pharmacy, Asda, Numan, ZAVA, Superdrug Online Doctor, LloydsDirect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pharmacy2U | Boots Online Doctor | Simple Online Pharmacy | Asda | Numan | ZAVA | Superdrug Online Doctor | Medino | LloydsDirect |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 16.9% | 9.3% | 9.3% | 5.1% | 2.3% | 1.2% | 1.2% |
| Nov 2025 | 40.5% | 18.2% | 14.8% | 8.1% | 8.1% | 5.4% | 2.4% | 1.3% | 1.1% |
| Dec 2025 | 42.8% | 19.2% | 12.8% | 8.6% | 7% | 4.7% | 2.6% | 1.1% | 1.1% |
| Jan 2026 | 42.9% | 15.8% | 12.9% | 8.6% | 10.6% | 4.7% | 2.1% | 1.2% | 1.2% |
| Feb 2026 | 42.1% | 18.9% | 12.6% | 8.5% | 8.5% | 4.6% | 2.5% | 1.1% | 1.1% |
| Mar 2026 | 39.3% | 21.6% | 11.8% | 9.7% | 7.9% | 4.3% | 2.9% | 1.3% | 1.3% |
| Apr 2026 | 39.6% | 21.7% | 11.9% | 9.7% | 7.9% | 4.3% | 2.4% | 1.3% | 1.1% |
| May 2026 | 36.3% | 24.2% | 13.3% | 10.9% | 6% | 4.9% | 2.2% | 1.5% | 0.79% |
| Jun 2026 | 36.1% | 24.1% | 13.3% | 10.8% | 5.9% | 4.9% | 2.7% | 1.4% | 0.79% |
| Jul 2026 | 34.2% | 28% | 12.5% | 10.3% | 5.6% | 4.6% | 2.5% | 1.4% | 0.91% |
| Aug 2026 | 32.7% | 26.7% | 12% | 12% | 6.6% | 4.4% | 2.9% | 1.6% | 1.1% |
| Sep 2026 | 38.5% | 25.7% | 11.6% | 9.5% | 5.2% | 4.2% | 2.8% | 1.5% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 165K | +22.2% | +5.8 points | |
| 2, held 2nd | 25.7% | 110K | 0% | -1 points | |
| 3, moved from 4th to 3rd | 11.6% | 49.5K | 0% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.5% | 40.5K | -18.2% | -2.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.2% | 22.2K | -18.1% | -1.4 points | |
| 6, held 6th | 4.2% | 18.1K | 0% | -0.2 points | |
| 7, held 7th | 2.8% | 12.1K | 0% | -0.1 points | |
| 8, held 8th | 1.5% | 6.6K | 0% | -0.1 points | |
| 9, held 9th | 1% | 4.4K | 0% | 0 points |
38.5%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.8 points.
25.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1 points.
11.6%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Asda9.5%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
5.
Numan5.2%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.4 points.
6.
ZAVA4.2%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.8%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Medino1.5%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
1%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
LloydsDirect and Asda sell other things too, so only their searches that name this product count here, like “lloyds pharmacy online doctor”.
Compare popularity between LloydsDirect and its closest rivals
Every comparison with LloydsDirect
10 comparisons
How has branded search demand for LloydsDirect changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LloydsDirect in the United Kingdom fell from 6.1K to 4.6K.
- Across the 12 months ending September 2026, LloydsDirect fell from 8th to 9th among online doctors in the United Kingdom.
How did search popularity change for United Kingdom online doctors in September 2026?
6 changes

In September 2026, Pharmacy2U gained share of searches among online doctors in the United Kingdom, from 32.7% to 38.5%.

In September 2026, Asda lost share of searches among online doctors in the United Kingdom, from 12% to 9.5%.

In September 2026, Numan lost share of searches among online doctors in the United Kingdom, from 6.6% to 5.2%.

In September 2026, Boots Online Doctor lost share of searches among online doctors in the United Kingdom, from 26.7% to 25.7%.

Simple Online Pharmacy’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 13.3% to 11.6% in September 2026.

ZAVA’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 4.9% to 4.2% in September 2026.
How are LloydsDirect’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LloydsDirect’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lloyds direct
- lloyds pharmacy online doctor
Do you work for LloydsDirect? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does LloydsDirect compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online doctors | 9th of 9 | 1% | Shown above |
| Prescription delivery services | 4th of 4 | 0.09% | Show ranking |

Is LloydsDirect your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.