Brandwave

How popular isBoots Online Doctor?

In September 2026, people searched for Boots Online Doctor by name about 110,000 times in the United Kingdom, a 48.6% increase from the previous year. These searches made up 25.7% of all United Kingdom online doctor searches, placing Boots Online Doctor second out of nine brands. When we asked both ChatGPT and Google AI Overviews about online doctors, Boots Online Doctor appeared in two of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Boots Online Doctor is the second most searched of 9 competitors and the most recommended in AI answers.

  1. Pharmacy2UShare of searches 38.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Boots Online DoctorShare of searches 25.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. Simple Online PharmacyShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AsdaShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. NumanShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top online doctors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boots Online Doctor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boots Online Doctor is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots Online Doctor1st
  2. Pharmacy2U2nd
  3. Superdrug Online Doctor3rd
  4. Asda4th
  5. Simple Online Pharmacy–
  6. Numan–
  7. ZAVA–
  8. Medino–
  9. LloydsDirect–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online doctors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which online doctors compete with Boots Online Doctor?

Boots Online Doctor against online doctors in the United Kingdom, by month

Share of searches by month for Pharmacy2U, Boots Online Doctor, Simple Online Pharmacy, Asda, Numan, ZAVA, Superdrug Online Doctor. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy2UBoots Online DoctorSimple Online PharmacyAsdaNumanZAVASuperdrug Online DoctorMedinoLloydsDirect
Oct 202537.8%16.9%16.9%9.3%9.3%5.1%2.3%1.2%1.2%
Nov 202540.5%18.2%14.8%8.1%8.1%5.4%2.4%1.3%1.1%
Dec 202542.8%19.2%12.8%8.6%7%4.7%2.6%1.1%1.1%
Jan 202642.9%15.8%12.9%8.6%10.6%4.7%2.1%1.2%1.2%
Feb 202642.1%18.9%12.6%8.5%8.5%4.6%2.5%1.1%1.1%
Mar 202639.3%21.6%11.8%9.7%7.9%4.3%2.9%1.3%1.3%
Apr 202639.6%21.7%11.9%9.7%7.9%4.3%2.4%1.3%1.1%
May 202636.3%24.2%13.3%10.9%6%4.9%2.2%1.5%0.79%
Jun 202636.1%24.1%13.3%10.8%5.9%4.9%2.7%1.4%0.79%
Jul 202634.2%28%12.5%10.3%5.6%4.6%2.5%1.4%0.91%
Aug 202632.7%26.7%12%12%6.6%4.4%2.9%1.6%1.1%
Sep 202638.5%25.7%11.6%9.5%5.2%4.2%2.8%1.5%1%

  1. 1.Pharmacy2U

    38.5%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.8 points.

  2. 2.Boots Online Doctor

    25.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Simple Online Pharmacy

    11.6%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Asda

    9.5%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  5. 5.Numan

    5.2%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.4 points.

  6. 6.ZAVA

    4.2%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Superdrug Online Doctor

    2.8%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Medino

    1.5%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.LloydsDirect

    1%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Asda and LloydsDirect sell other things too, so only their searches that name this product count here, like “asda online doctor”.

Compare popularity between Boots Online Doctor and its closest rivals

Every comparison with Boots Online Doctor

8 comparisons

How has branded search demand for Boots Online Doctor changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boots Online Doctor in the United Kingdom rose from 74K to 110K.
  • Across the 12 months ending September 2026, Boots Online Doctor’s share of searches among online doctors in the United Kingdom increased from 16.9% to 25.7%.
  • Across the 12 months ending September 2026, Boots Online Doctor’s share of searches among online doctors in the United Kingdom peaked at 28% in July 2026 and was lowest at 15.8% in January 2026.

How did search popularity change for United Kingdom online doctors in September 2026?

6 changes

  1. In September 2026, Pharmacy2U gained share of searches among online doctors in the United Kingdom, from 32.7% to 38.5%.

  2. In September 2026, Asda lost share of searches among online doctors in the United Kingdom, from 12% to 9.5%.

  3. In September 2026, Numan lost share of searches among online doctors in the United Kingdom, from 6.6% to 5.2%.

  4. In September 2026, Boots Online Doctor lost share of searches among online doctors in the United Kingdom, from 26.7% to 25.7%.

  5. Simple Online Pharmacy’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 13.3% to 11.6% in September 2026.

  6. ZAVA’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 4.9% to 4.2% in September 2026.

How are Boots Online Doctor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Boots Online Doctor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boots online doctor

How the Brand Demand Index is measured

Who owns Boots Online Doctor?

Boots Online Doctor is owned by Boots. Brandwave also tracks Boots, Boots Hearingcare and Soltan, owned by the same company, in the United Kingdom.

Do you work for Boots Online Doctor? To request corrections or removal please contact us via our support page and we will be happy to assist.

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