Brandwave

Boots Online Doctor vs Superdrug Online Doctor:Which is more popular?

In September 2026, Boots Online Doctor had more branded searches than Superdrug Online Doctor among online doctors in the United Kingdom. Boots Online Doctor had about 110,000 branded searches, while Superdrug Online Doctor had 12,100. Boots Online Doctor made up 25.7% of all online doctor searches we track, and Superdrug Online Doctor accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about online doctors, Boots Online Doctor and Superdrug Online Doctor each appeared in two of the five answers. Boots Online Doctor was mentioned before Superdrug Online Doctor in every answer that named either.

Among online doctors in the United Kingdom in September 2026

Who do people search for more?

Boots Online Doctor, about 9 searches for every 1 for Superdrug Online Doctor

Boots Online Doctor 110K searchesSuperdrug Online Doctor 12.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Boots Online Doctor in 2 of 5Superdrug Online Doctor in 2 of 5

Who does AI recommend more?

Boots Online Doctor, named ahead of Superdrug Online Doctor in 2 of 2 answers

Boots Online Doctor first in 2Superdrug Online Doctor never first

Follow Boots Online Doctor vs Superdrug Online Doctor and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online doctors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boots Online Doctor and Superdrug Online Doctor were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boots Online Doctor was listed before Superdrug Online Doctor in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots Online Doctor1st
  2. Pharmacy2U2nd
  3. Superdrug Online Doctor3rd
  4. Asda4th
  5. Simple Online Pharmacy–
  6. Numan–
  7. ZAVA–
  8. Medino–
  9. LloydsDirect–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online doctors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Boots Online Doctor or Superdrug Online Doctor more popular in search?

This chart shows how often people search Google for Boots Online Doctor and Superdrug Online Doctor by name. Each line represents a brand's share of searches for all nine online doctor brands we track, month by month, from searches in United Kingdom.

Boots Online Doctor and Superdrug Online Doctor among online doctors in the United Kingdom, by month

Share of searches by month for Boots Online Doctor, Superdrug Online Doctor. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy2UBoots Online DoctorSimple Online PharmacyAsdaNumanZAVASuperdrug Online DoctorMedinoLloydsDirect
Oct 202537.8%16.9%16.9%9.3%9.3%5.1%2.3%1.2%1.2%
Nov 202540.5%18.2%14.8%8.1%8.1%5.4%2.4%1.3%1.1%
Dec 202542.8%19.2%12.8%8.6%7%4.7%2.6%1.1%1.1%
Jan 202642.9%15.8%12.9%8.6%10.6%4.7%2.1%1.2%1.2%
Feb 202642.1%18.9%12.6%8.5%8.5%4.6%2.5%1.1%1.1%
Mar 202639.3%21.6%11.8%9.7%7.9%4.3%2.9%1.3%1.3%
Apr 202639.6%21.7%11.9%9.7%7.9%4.3%2.4%1.3%1.1%
May 202636.3%24.2%13.3%10.9%6%4.9%2.2%1.5%0.79%
Jun 202636.1%24.1%13.3%10.8%5.9%4.9%2.7%1.4%0.79%
Jul 202634.2%28%12.5%10.3%5.6%4.6%2.5%1.4%0.91%
Aug 202632.7%26.7%12%12%6.6%4.4%2.9%1.6%1.1%
Sep 202638.5%25.7%11.6%9.5%5.2%4.2%2.8%1.5%1%

How has the Boots Online Doctor and Superdrug Online Doctor comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online doctors in September 2026?

2 changes

  1. In September 2026, Boots Online Doctor lost share of searches among online doctors in the United Kingdom, from 26.7% to 25.7%.

  2. Estimated monthly branded searches for Superdrug Online Doctor in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boots Online Doctor’s and Superdrug Online Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boots Online Doctor

1 branded search term

  • boots online doctor

Superdrug Online Doctor

2 branded search terms

  • superdrug doctor
  • superdrug online doctor

How the Brand Demand Index is measured

Other head-to-heads among online doctors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free