Online doctors in the United Kingdom:Which are most popular?

Name: Online doctors in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Pharmacy2U was the most searched online doctor brand in the United Kingdom, accounting for 38.5% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Pharmacy2U was mentioned most often, in three of the five answers. Boots Online Doctor was recommended most often, coming first in two out of three responses that gave a list.

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Top online doctors in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Pharmacy2U was mentioned most often, in three of the five answers. Boots Online Doctor was recommended most often, coming first in two out of three answers that gave a list. Pharmacy2U was second, and Superdrug Online Doctor was third. Simple Online Pharmacy, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Pharmacy2U	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Boots Online Doctor	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Asda	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Superdrug Online Doctor	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Simple Online Pharmacy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Numan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
ZAVA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Medino	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
LloydsDirect	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online doctors

5 answers

Asked ChatGPT
“What's the best online doctor service in the UK?”
Asked ChatGPT
“Which online pharmacy is best for getting a prescription in the UK?”
Asked ChatGPT
“Where can I see a doctor online and get medicine delivered in the UK?”
Searched Google, AI Overview
“online pharmacy”
1. 1Pharmacy2U
2. 2Asda
Searched Google, AI Overview
“online prescription”
1. 1Pharmacy2U

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which online doctors do people search for most?

This chart shows how often people search Google for each online doctor brand by name. Each line represents a brand's share of searches for all nine online doctor brands we track, month by month, from searches in United Kingdom.

Share of searches among online doctors in the United Kingdom, by month

Month	Pharmacy2U	Boots Online Doctor	Simple Online Pharmacy	Asda	Numan	ZAVA	Superdrug Online Doctor	Medino	LloydsDirect
Oct 2025	37.8%	16.9%	16.9%	9.3%	9.3%	5.1%	2.3%	1.2%	1.2%
Nov 2025	40.5%	18.2%	14.8%	8.1%	8.1%	5.4%	2.4%	1.3%	1.1%
Dec 2025	42.8%	19.2%	12.8%	8.6%	7%	4.7%	2.6%	1.1%	1.1%
Jan 2026	42.9%	15.8%	12.9%	8.6%	10.6%	4.7%	2.1%	1.2%	1.2%
Feb 2026	42.1%	18.9%	12.6%	8.5%	8.5%	4.6%	2.5%	1.1%	1.1%
Mar 2026	39.3%	21.6%	11.8%	9.7%	7.9%	4.3%	2.9%	1.3%	1.3%
Apr 2026	39.6%	21.7%	11.9%	9.7%	7.9%	4.3%	2.4%	1.3%	1.1%
May 2026	36.3%	24.2%	13.3%	10.9%	6%	4.9%	2.2%	1.5%	0.79%
Jun 2026	36.1%	24.1%	13.3%	10.8%	5.9%	4.9%	2.7%	1.4%	0.79%
Jul 2026	34.2%	28%	12.5%	10.3%	5.6%	4.6%	2.5%	1.4%	0.91%
Aug 2026	32.7%	26.7%	12%	12%	6.6%	4.4%	2.9%	1.6%	1.1%
Sep 2026	38.5%	25.7%	11.6%	9.5%	5.2%	4.2%	2.8%	1.5%	1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Pharmacy2U	38.5%	165K	+22.2%	+5.8 points
2, held 2nd	Boots Online Doctor Boots	25.7%	110K	0%	-1 points
3, moved from 4th to 3rd	Simple Online Pharmacy	11.6%	49.5K	0%	-0.5 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Asda	9.5%	40.5K	-18.2%	-2.6 pointsmoved from 3rd to 4th
5, held 5th	Numan	5.2%	22.2K	-18.1%	-1.4 points
6, held 6th	ZAVA	4.2%	18.1K	0%	-0.2 points
7, held 7th	Superdrug Online Doctor Superdrug	2.8%	12.1K	0%	-0.1 points
8, held 8th	Medino	1.5%	6.6K	0%	-0.1 points
9, held 9th	LloydsDirect	1%	4.4K	0%	0 points

1.Pharmacy2U
38.5%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.8 points.
2.Boots Online Doctor
25.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1 points.
3.Simple Online Pharmacy
11.6%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Asda
9.5%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
5.Numan
5.2%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.4 points.
6.ZAVA
4.2%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Superdrug Online Doctor
2.8%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.Medino
1.5%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.LloydsDirect
1%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Asda and LloydsDirect sell other things too, so only their searches that name this product count here, like “asda online doctor”.

Which brand is most popular in search among online doctors in the United Kingdom?

9 brands

In September 2026, Pharmacy2U was the most searched among online doctor brands in the United Kingdom, with an estimated 165K branded searches, 38.5% of all searches for the nine we track. Boots Online Doctor is in 2nd place, 12.8 percentage points behind at 25.7%.

United Kingdom online doctors, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Pharmacy2U	37.8% → 38.5%	42.9%Jan 2026	32.7%Aug 2026	1st
Boots Online Doctor	16.9% → 25.7%	28%Jul 2026	15.8%Jan 2026	2nd
Simple Online Pharmacy	16.9% → 11.6%	16.9%Oct 2025	11.6%Sep 2026	3rd
Asda	9.3% → 9.5%	12%Aug 2026	8.1%Nov 2025	4th
Numan	9.3% → 5.2%	10.6%Jan 2026	5.2%Sep 2026	5th
ZAVA	5.1% → 4.2%	5.4%Nov 2025	4.2%Sep 2026	6th
Superdrug Online Doctor	2.3% → 2.8%	2.9%Aug 2026	2.1%Jan 2026	7th
Medino	1.2% → 1.5%	1.6%Aug 2026	1.1%Feb 2026	9th → 8th
LloydsDirect	1.2% → 1%	1.3%Mar 2026	0.79%Jun 2026	8th → 9th

Each finding as a sentence

Across the 12 months ending September 2026, Pharmacy2U’s share of searches among online doctors in the United Kingdom increased from 37.8% to 38.5%.
Across the 12 months ending September 2026, Boots Online Doctor’s share of searches among online doctors in the United Kingdom increased from 16.9% to 25.7%.
Across the 12 months ending September 2026, Simple Online Pharmacy’s share of searches among online doctors in the United Kingdom decreased from 16.9% to 11.6%.
Across the 12 months ending September 2026, Numan’s share of searches among online doctors in the United Kingdom decreased from 9.3% to 5.2%.
Across the 12 months ending September 2026, ZAVA’s share of searches among online doctors in the United Kingdom decreased from 5.1% to 4.2%.
Across the 12 months ending September 2026, Superdrug Online Doctor’s share of searches among online doctors in the United Kingdom increased from 2.3% to 2.8%.
Across the 12 months ending September 2026, Pharmacy2U’s share of searches among online doctors in the United Kingdom peaked at 42.9% in January 2026 and was lowest at 32.7% in August 2026.
Across the 12 months ending September 2026, Boots Online Doctor’s share of searches among online doctors in the United Kingdom peaked at 28% in July 2026 and was lowest at 15.8% in January 2026.
Across the 12 months ending September 2026, Asda’s share of searches among online doctors in the United Kingdom peaked at 12% in August 2026 and was lowest at 8.1% in November 2025.
Across the 12 months ending September 2026, Numan’s share of searches among online doctors in the United Kingdom peaked at 10.6% in January 2026 and was lowest at 5.2% in September 2026.
Across the 12 months ending September 2026, ZAVA’s share of searches among online doctors in the United Kingdom peaked at 5.4% in November 2025 and was lowest at 4.2% in September 2026.
Across the 12 months ending September 2026, Medino rose from 9th to 8th among online doctors in the United Kingdom.
Across the 12 months ending September 2026, LloydsDirect fell from 8th to 9th among online doctors in the United Kingdom.
Across the 12 months ending September 2026, Asda held steady: its share of searches among online doctors in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom online doctors in September 2026?

8 changes

In September 2026, Pharmacy2U gained share of searches among online doctors in the United Kingdom, from 32.7% to 38.5%.
In September 2026, Asda lost share of searches among online doctors in the United Kingdom, from 12% to 9.5%.
In September 2026, Numan lost share of searches among online doctors in the United Kingdom, from 6.6% to 5.2%.
In September 2026, Boots Online Doctor lost share of searches among online doctors in the United Kingdom, from 26.7% to 25.7%.
Simple Online Pharmacy’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 13.3% to 11.6% in September 2026.
ZAVA’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 4.9% to 4.2% in September 2026.
Estimated monthly branded searches for Medino in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Superdrug Online Doctor in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are branded searches counted for online doctors?

11 search terms

Each brand's share of searches among online doctors comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.