Brandwave

Asda vs Pharmacy2U:Which is more popular?

In September 2026, Pharmacy2U had more branded searches than Asda among online doctors in the United Kingdom. Pharmacy2U had about 165,000 branded searches, while Asda had 40,500. Pharmacy2U made up 38.5% of all online doctor searches we track, and Asda accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about online doctors, Pharmacy2U appeared in three of the five answers and Asda in two. Pharmacy2U was mentioned before Asda in two out of three answers.

Among online doctors in the United Kingdom in September 2026

Who do people search for more?

Pharmacy2U, about 4 searches for every 1 for Asda

Pharmacy2U 165K searchesAsda 40.5K searches

Who does AI mention more?

Pharmacy2U, mentioned in 3 of 5 answers, Asda in 2

Pharmacy2U in 3 of 5Asda in 2 of 5

Who does AI recommend more?

Pharmacy2U, named ahead of Asda in 2 of 3 answers

Pharmacy2U first in 2Asda first in 1

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Top online doctors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pharmacy2U was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Asda was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pharmacy2U was listed before Asda in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots Online Doctor1st
  2. Pharmacy2U2nd
  3. Superdrug Online Doctor3rd
  4. Asda4th
  5. Simple Online Pharmacy–
  6. Numan–
  7. ZAVA–
  8. Medino–
  9. LloydsDirect–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online doctors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Asda or Pharmacy2U more popular in search?

This chart shows how often people search Google for Asda and Pharmacy2U by name. Each line represents a brand's share of searches for all nine online doctor brands we track, month by month, from searches in United Kingdom.

Asda and Pharmacy2U among online doctors in the United Kingdom, by month

Share of searches by month for Pharmacy2U, Asda. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy2UBoots Online DoctorSimple Online PharmacyAsdaNumanZAVASuperdrug Online DoctorMedinoLloydsDirect
Oct 202537.8%16.9%16.9%9.3%9.3%5.1%2.3%1.2%1.2%
Nov 202540.5%18.2%14.8%8.1%8.1%5.4%2.4%1.3%1.1%
Dec 202542.8%19.2%12.8%8.6%7%4.7%2.6%1.1%1.1%
Jan 202642.9%15.8%12.9%8.6%10.6%4.7%2.1%1.2%1.2%
Feb 202642.1%18.9%12.6%8.5%8.5%4.6%2.5%1.1%1.1%
Mar 202639.3%21.6%11.8%9.7%7.9%4.3%2.9%1.3%1.3%
Apr 202639.6%21.7%11.9%9.7%7.9%4.3%2.4%1.3%1.1%
May 202636.3%24.2%13.3%10.9%6%4.9%2.2%1.5%0.79%
Jun 202636.1%24.1%13.3%10.8%5.9%4.9%2.7%1.4%0.79%
Jul 202634.2%28%12.5%10.3%5.6%4.6%2.5%1.4%0.91%
Aug 202632.7%26.7%12%12%6.6%4.4%2.9%1.6%1.1%
Sep 202638.5%25.7%11.6%9.5%5.2%4.2%2.8%1.5%1%

Asda sells other things too, so only its searches that name this product count here, like “asda online doctor”.

How has the Asda and Pharmacy2U comparison changed over the last 12 months?

3 findings
  • Pharmacy2U was ahead of Asda in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asda’s share of searches among online doctors in the United Kingdom moved from 9.3% to 9.5%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Pharmacy2U’s share of searches among online doctors in the United Kingdom moved from 37.8% to 38.5%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for United Kingdom online doctors in September 2026?

2 changes

  1. In September 2026, Pharmacy2U gained share of searches among online doctors in the United Kingdom, from 32.7% to 38.5%.

  2. In September 2026, Asda lost share of searches among online doctors in the United Kingdom, from 12% to 9.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Asda’s and Pharmacy2U’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asda

1 branded search term

  • asda online doctor

Pharmacy2U

2 branded search terms

  • pharmacy 2u
  • pharmacy2u

How the Brand Demand Index is measured

Other head-to-heads among online doctors

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