How popular isAsda in search?
In September 2026, there were an estimated 4.1M branded searches for Asda in United Kingdom which is down 18.2% over the last 12 months. Asda holds 16.9% estimated Share of Search among United Kingdom online supermarkets and is ranked 4th of 5 competitors for search popularity.
Sainsbury's37.7%
Morrisons20.6%
Tesco20.6%
Asda16.9%
Ocado4.1%
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Which online supermarkets compete with Asda?
Share of Search by month for Sainsbury's, Morrisons, Tesco, Asda, Ocado. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Morrisons | Tesco | Asda | Ocado |
|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Nov 2025 | 33.4% | 22.4% | 22.4% | 18.3% | 3.7% |
| Dec 2025 | 34.9% | 19.2% | 23.5% | 19.2% | 3.1% |
| Jan 2026 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Feb 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Mar 2026 | 36.1% | 19.7% | 24.1% | 16.1% | 3.9% |
| Apr 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| May 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Jun 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Jul 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Aug 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Sep 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 9.1M | 0% | 0 points | |
| 2, held 2nd | 20.6% | 5M | 0% | 0 points | |
| 3, held 3rd | 20.6% | 5M | 0% | 0 points | |
| 4, held 4th | 16.9% | 4.1M | 0% | 0 points | |
| 5, held 5th | 4.1% | 1M | 0% | 0 points |
37.7%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
20.6%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Tesco20.6%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Asda16.9%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Ocado4.1%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Asda and its closest rivals
Every comparison with Asda
4 comparisons
How has branded search demand for Asda changed in United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Asda in United Kingdom fell from 5M to 4.1M.
- Across the 12 months ending September 2026, Asda’s estimated Share of Search among online supermarkets in United Kingdom decreased from 19% to 16.9%.
- Across the 12 months ending September 2026, Asda’s estimated Share of Search among online supermarkets in United Kingdom peaked at 19.2% in December 2025 and was lowest at 16.1% in March 2026.
- Across the 12 months ending September 2026, Asda fell from 3rd to 4th among online supermarkets in United Kingdom.
How did search popularity change for United Kingdom online supermarkets in September 2026?
2 changes
Estimated monthly branded searches for Tesco in United Kingdom fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
Estimated monthly branded searches for Asda in United Kingdom fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
How is Asda measured?
Brandwave collects information about searches that people make online using Asda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- asda
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Is Asda your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.