Asda vs LloydsDirect:Which is more popular?
In September 2026, Asda had more branded searches than LloydsDirect among online doctors in the United Kingdom. Asda had about 40,500 branded searches, while LloydsDirect had 4,400. Asda made up 9.5% of all online doctor searches we track, and LloydsDirect accounted for 1%. When we asked ChatGPT and Google AI Overviews about online doctors, Asda appeared in two of the five answers and LloydsDirect in none.
Who do people search for more?
Asda, about 9 searches for every 1 for LloydsDirect
Who does AI mention more?
Asda, mentioned in 2 of 5 answers, LloydsDirect in 0
Who does AI recommend more?
Asda, the only one of the two named
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Top online doctors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Asda was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LloydsDirect did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online doctors
5 answers
Asked ChatGPT
“What's the best online doctor service in the UK?”
Asked ChatGPT
“Which online pharmacy is best for getting a prescription in the UK?”
Asked ChatGPT
“Where can I see a doctor online and get medicine delivered in the UK?”
Searched Google, AI Overview
“online pharmacy”
Searched Google, AI Overview
“online prescription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Asda or LloydsDirect more popular in search?
This chart shows how often people search Google for Asda and LloydsDirect by name. Each line represents a brand's share of searches for all nine online doctor brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Asda, LloydsDirect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pharmacy2U | Boots Online Doctor | Simple Online Pharmacy | Asda | Numan | ZAVA | Superdrug Online Doctor | Medino | LloydsDirect |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 16.9% | 9.3% | 9.3% | 5.1% | 2.3% | 1.2% | 1.2% |
| Nov 2025 | 40.5% | 18.2% | 14.8% | 8.1% | 8.1% | 5.4% | 2.4% | 1.3% | 1.1% |
| Dec 2025 | 42.8% | 19.2% | 12.8% | 8.6% | 7% | 4.7% | 2.6% | 1.1% | 1.1% |
| Jan 2026 | 42.9% | 15.8% | 12.9% | 8.6% | 10.6% | 4.7% | 2.1% | 1.2% | 1.2% |
| Feb 2026 | 42.1% | 18.9% | 12.6% | 8.5% | 8.5% | 4.6% | 2.5% | 1.1% | 1.1% |
| Mar 2026 | 39.3% | 21.6% | 11.8% | 9.7% | 7.9% | 4.3% | 2.9% | 1.3% | 1.3% |
| Apr 2026 | 39.6% | 21.7% | 11.9% | 9.7% | 7.9% | 4.3% | 2.4% | 1.3% | 1.1% |
| May 2026 | 36.3% | 24.2% | 13.3% | 10.9% | 6% | 4.9% | 2.2% | 1.5% | 0.79% |
| Jun 2026 | 36.1% | 24.1% | 13.3% | 10.8% | 5.9% | 4.9% | 2.7% | 1.4% | 0.79% |
| Jul 2026 | 34.2% | 28% | 12.5% | 10.3% | 5.6% | 4.6% | 2.5% | 1.4% | 0.91% |
| Aug 2026 | 32.7% | 26.7% | 12% | 12% | 6.6% | 4.4% | 2.9% | 1.6% | 1.1% |
| Sep 2026 | 38.5% | 25.7% | 11.6% | 9.5% | 5.2% | 4.2% | 2.8% | 1.5% | 1% |
Asda and LloydsDirect sell other things too, so only their searches that name this product count here, like “asda online doctor”.
How has the Asda and LloydsDirect comparison changed over the last 12 months?
3 findings
- Asda was ahead of LloydsDirect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asda’s share of searches among online doctors in the United Kingdom moved from 9.3% to 9.5%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, LloydsDirect’s share of searches among online doctors in the United Kingdom moved from 1.2% to 1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for United Kingdom online doctors in September 2026?
2 changes
In September 2026, Asda lost share of searches among online doctors in the United Kingdom, from 12% to 9.5%.
Estimated monthly branded searches for LloydsDirect in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Asda’s and LloydsDirect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asda
1 branded search term
- asda online doctor
LloydsDirect
1 branded search term
- lloyds pharmacy online doctor
Other head-to-heads among online doctors
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