LloydsDirect vs Superdrug Online Doctor:Which is more popular?
In September 2026, Superdrug Online Doctor had more branded searches than LloydsDirect among online doctors in the United Kingdom. Superdrug Online Doctor had about 12,100 branded searches, while LloydsDirect had 4,400. Superdrug Online Doctor made up 2.8% of all online doctor searches we track, and LloydsDirect accounted for 1%. When we asked ChatGPT and Google AI Overviews about online doctors, Superdrug Online Doctor appeared in two of the five answers and LloydsDirect in none.
Who do people search for more?
Superdrug Online Doctor, about 3 searches for every 1 for LloydsDirect
Who does AI mention more?
Superdrug Online Doctor, mentioned in 2 of 5 answers, LloydsDirect in 0
Who does AI recommend more?
Superdrug Online Doctor, the only one of the two named
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Top online doctors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Superdrug Online Doctor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LloydsDirect did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boots Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Asda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Superdrug Online Doctor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simple Online Pharmacy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Numan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZAVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- LloydsDirect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online doctors
5 answers
Asked ChatGPT
“What's the best online doctor service in the UK?”
Asked ChatGPT
“Which online pharmacy is best for getting a prescription in the UK?”
Asked ChatGPT
“Where can I see a doctor online and get medicine delivered in the UK?”
Searched Google, AI Overview
“online pharmacy”
Searched Google, AI Overview
“online prescription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is LloydsDirect or Superdrug Online Doctor more popular in search?
This chart shows how often people search Google for LloydsDirect and Superdrug Online Doctor by name. Each line represents a brand's share of searches for all nine online doctor brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Superdrug Online Doctor, LloydsDirect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pharmacy2U | Boots Online Doctor | Simple Online Pharmacy | Asda | Numan | ZAVA | Superdrug Online Doctor | Medino | LloydsDirect |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 16.9% | 9.3% | 9.3% | 5.1% | 2.3% | 1.2% | 1.2% |
| Nov 2025 | 40.5% | 18.2% | 14.8% | 8.1% | 8.1% | 5.4% | 2.4% | 1.3% | 1.1% |
| Dec 2025 | 42.8% | 19.2% | 12.8% | 8.6% | 7% | 4.7% | 2.6% | 1.1% | 1.1% |
| Jan 2026 | 42.9% | 15.8% | 12.9% | 8.6% | 10.6% | 4.7% | 2.1% | 1.2% | 1.2% |
| Feb 2026 | 42.1% | 18.9% | 12.6% | 8.5% | 8.5% | 4.6% | 2.5% | 1.1% | 1.1% |
| Mar 2026 | 39.3% | 21.6% | 11.8% | 9.7% | 7.9% | 4.3% | 2.9% | 1.3% | 1.3% |
| Apr 2026 | 39.6% | 21.7% | 11.9% | 9.7% | 7.9% | 4.3% | 2.4% | 1.3% | 1.1% |
| May 2026 | 36.3% | 24.2% | 13.3% | 10.9% | 6% | 4.9% | 2.2% | 1.5% | 0.79% |
| Jun 2026 | 36.1% | 24.1% | 13.3% | 10.8% | 5.9% | 4.9% | 2.7% | 1.4% | 0.79% |
| Jul 2026 | 34.2% | 28% | 12.5% | 10.3% | 5.6% | 4.6% | 2.5% | 1.4% | 0.91% |
| Aug 2026 | 32.7% | 26.7% | 12% | 12% | 6.6% | 4.4% | 2.9% | 1.6% | 1.1% |
| Sep 2026 | 38.5% | 25.7% | 11.6% | 9.5% | 5.2% | 4.2% | 2.8% | 1.5% | 1% |
LloydsDirect sells other things too, so only its searches that name this product count here, like “lloyds pharmacy online doctor”.
How has the LloydsDirect and Superdrug Online Doctor comparison changed over the last 12 months?
3 findings
- Superdrug Online Doctor was ahead of LloydsDirect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LloydsDirect’s share of searches among online doctors in the United Kingdom moved from 1.2% to 1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Superdrug Online Doctor’s share of searches among online doctors in the United Kingdom moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for United Kingdom online doctors in September 2026?
2 changes
Estimated monthly branded searches for Superdrug Online Doctor in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for LloydsDirect in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LloydsDirect’s and Superdrug Online Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LloydsDirect
1 branded search term
- lloyds pharmacy online doctor
Superdrug Online Doctor
2 branded search terms
- superdrug doctor
- superdrug online doctor
Other head-to-heads among online doctors
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