How popular isLavazza?
In September 2026, people searched for Lavazza by name about 40,300 times in the United Kingdom, a 63.2% increase from the previous year. These searches made up 22.9% of all United Kingdom coffee brand searches, placing Lavazza second out of seven brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Lavazza appeared in all answers and was the most recommended of the seven.
Lavazza is the second most searched of 7 competitors and the most recommended in AI answers.
GrindShare of searches 28%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
LavazzaShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Pact CoffeeShare of searches 22.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
NescaféShare of searches 15.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Union CoffeeShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lavazza appeared in all five answers. Lavazza is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lavazza1st
Taylors of Harrogate2nd- Pact Coffee3rd
- Nescafé4th
- Union Coffee4th
- Grind–
Kenco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lavazza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylors of Harrogate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pact Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Union Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“What's the best coffee brand in the UK?”
Asked ChatGPT
“Which coffee beans are best to buy in the UK?”
Asked ChatGPT
“What's the best ground coffee in UK supermarkets?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“ground coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which coffee brands compete with Lavazza?
Share of searches by month for Grind, Lavazza, Pact Coffee, Nescafé, Union Coffee, Kenco, Taylors of Harrogate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grind | Lavazza | Pact Coffee | Nescafé | Union Coffee | Kenco | Taylors of Harrogate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.5% | 22.6% | 18.5% | 6.7% | 3% | 3% |
| Nov 2025 | 29.3% | 19.6% | 24% | 16% | 5.8% | 2.6% | 2.6% |
| Dec 2025 | 29.5% | 19.7% | 24.2% | 16.1% | 5.9% | 2.1% | 2.6% |
| Jan 2026 | 29.8% | 16.3% | 24.4% | 16.3% | 7.3% | 2.6% | 3.2% |
| Feb 2026 | 28.4% | 19% | 23.2% | 19% | 5.6% | 2.4% | 2.4% |
| Mar 2026 | 32.1% | 17.5% | 21.4% | 17.5% | 6.4% | 2.8% | 2.2% |
| Apr 2026 | 35.1% | 15.7% | 19.2% | 19.2% | 5.7% | 3.1% | 2.1% |
| May 2026 | 27.3% | 22.2% | 18.2% | 22.2% | 5.4% | 2.3% | 2.3% |
| Jun 2026 | 30.6% | 16.7% | 20.4% | 20.4% | 6.1% | 3.3% | 2.6% |
| Jul 2026 | 26.9% | 18% | 22% | 22% | 5.3% | 3.6% | 2.4% |
| Aug 2026 | 31.8% | 17.3% | 21.2% | 17.3% | 6.3% | 3.4% | 2.7% |
| Sep 2026 | 28% | 22.9% | 22.9% | 15.3% | 5.6% | 3% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28% | 22.2K | 0% | -3.7 points | |
| 2, moved from 3rd to 2nd | 22.9% | 18.1K | +49.6% | +5.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.9% | 18.1K | +22.3% | +1.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.3% | 12.1K | 0% | -2 points | |
| 5, held 5th | 5.6% | 4.4K | 0% | -0.7 points | |
| 6, held 6th | 3% | 2.4K | 0% | -0.4 points | |
| 7, held 7th | 2.4% | 1.9K | 0% | -0.3 points |
1.
Grind28%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -3.7 points.
2.
Lavazza22.9%
Moved from 3rd to 2nd. 18.1K estimated branded searches, +49.6% vs prior month. Share +5.5 points.
22.9%
Moved from 2nd to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
Nescafé15.3%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -2 points.
5.6%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.
Kenco3%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.4%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare popularity between Lavazza and its closest rivals
Every comparison with Lavazza
18 comparisons
- De'Longhi vs Lavazza
- Lavazza vs Nespresso
- Lavazza vs Ninja
- Lavazza vs Sage
- Grind vs Lavazza
- Lavazza vs Pact Coffee
- Lavazza vs Smeg
- Lavazza vs Tassimo
- Dolce Gusto vs Lavazza
- Lavazza vs Nescafé
- Lavazza vs Philips
- Krups vs Lavazza
- Jura vs Lavazza
- Lavazza vs Union Coffee
- Gaggia vs Lavazza
- Lavazza vs Melitta
- Kenco vs Lavazza
- Lavazza vs Taylors of Harrogate
How has branded search demand for Lavazza changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lavazza in the United Kingdom rose from 24.7K to 40.3K.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in the United Kingdom increased from 18.5% to 22.9%.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in the United Kingdom peaked at 22.9% in September 2026 and was lowest at 15.7% in April 2026.
- Across the 12 months ending September 2026, Lavazza rose from 3rd to 2nd among coffee brands in the United Kingdom.
How did search popularity change for United Kingdom coffee brands in September 2026?
6 changes
In September 2026, Lavazza overtook Pact Coffee to rank 2nd among coffee brands in the United Kingdom, with 22.9% of the searches.
In September 2026, Pact Coffee gained share of searches among coffee brands in the United Kingdom, from 21.2% to 22.9%.
In September 2026, Grind lost share of searches among coffee brands in the United Kingdom, from 31.8% to 28%.
In September 2026, Nescafé lost share of searches among coffee brands in the United Kingdom, from 17.3% to 15.3%.
In September 2026, Union Coffee lost share of searches among coffee brands in the United Kingdom, from 6.3% to 5.6%.
Estimated monthly branded searches for Taylors of Harrogate in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are Lavazza’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lavazza’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lavazza
- lavazza coffee machine
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Where does Lavazza compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee machine brands | 5th of 13 | 5.8% | Show ranking |
| Coffee brands | 2nd of 7 | 22.9% | Shown above |
Is Lavazza your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.