Lavazza vs Nescafé:Which is more popular?
In September 2026, Lavazza had more branded searches than Nescafé among coffee brands in the United Kingdom. Lavazza had about 18,100 branded searches, while Nescafé had 12,100. Lavazza made up 22.9% of all coffee brand searches we track, and Nescafé accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about coffee brands, Lavazza appeared in all five answers and Nescafé in one. Lavazza was mentioned before Nescafé in every answer.
Who do people search for more?
Lavazza, about 50% more searches than Nescafé
Who does AI mention more?
Lavazza, mentioned in every answer we collected
Who does AI recommend more?
Lavazza, named ahead of Nescafé in every answer
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lavazza appeared in all five answers. Nescafé was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lavazza was listed before Nescafé in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lavazza1st
Taylors of Harrogate2nd
Pact Coffee3rd
Nescafé4th
Union Coffee4th
Grind–
Kenco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lavazza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylors of Harrogate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pact Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Union Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“What's the best coffee brand in the UK?”
Asked ChatGPT
“Which coffee beans are best to buy in the UK?”
Asked ChatGPT
“What's the best ground coffee in UK supermarkets?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“ground coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Lavazza or Nescafé more popular in search?
This chart shows how often people search Google for Lavazza and Nescafé by name. Each line represents a brand's share of searches for all seven coffee brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Lavazza, Nescafé. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grind | Lavazza | Pact Coffee | Nescafé | Union Coffee | Kenco | Taylors of Harrogate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.5% | 22.6% | 18.5% | 6.7% | 3% | 3% |
| Nov 2025 | 29.3% | 19.6% | 24% | 16% | 5.8% | 2.6% | 2.6% |
| Dec 2025 | 29.5% | 19.7% | 24.2% | 16.1% | 5.9% | 2.1% | 2.6% |
| Jan 2026 | 29.8% | 16.3% | 24.4% | 16.3% | 7.3% | 2.6% | 3.2% |
| Feb 2026 | 28.4% | 19% | 23.2% | 19% | 5.6% | 2.4% | 2.4% |
| Mar 2026 | 32.1% | 17.5% | 21.4% | 17.5% | 6.4% | 2.8% | 2.2% |
| Apr 2026 | 35.1% | 15.7% | 19.2% | 19.2% | 5.7% | 3.1% | 2.1% |
| May 2026 | 27.3% | 22.2% | 18.2% | 22.2% | 5.4% | 2.3% | 2.3% |
| Jun 2026 | 30.6% | 16.7% | 20.4% | 20.4% | 6.1% | 3.3% | 2.6% |
| Jul 2026 | 26.9% | 18% | 22% | 22% | 5.3% | 3.6% | 2.4% |
| Aug 2026 | 31.8% | 17.3% | 21.2% | 17.3% | 6.3% | 3.4% | 2.7% |
| Sep 2026 | 28% | 22.9% | 22.9% | 15.3% | 5.6% | 3% | 2.4% |
How has the Lavazza and Nescafé comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Nescafé took it in April 2026, Lavazza took it in September 2026.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in the United Kingdom moved from 18.5% to 22.9%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in the United Kingdom moved from 18.5% to 15.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom coffee brands in September 2026?
2 changes
In September 2026, Lavazza overtook Pact Coffee to rank 2nd among coffee brands in the United Kingdom, with 22.9% of the searches.
In September 2026, Nescafé lost share of searches among coffee brands in the United Kingdom, from 17.3% to 15.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lavazza’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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