Grind vs Nescafé:Which is more popular?
In September 2026, Grind had more branded searches than Nescafé among coffee brands in the United Kingdom. Grind had about 22,200 branded searches, while Nescafé had 12,100. Grind made up 28% of all coffee brand searches we track, and Nescafé accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about coffee brands, Grind and Nescafé each appeared in one of the five answers.
Who do people search for more?
Grind, about 83% more searches than Nescafé
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grind was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nescafé was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lavazza1st
Taylors of Harrogate2nd
Pact Coffee3rd
Nescafé4th
Union Coffee4th- Grind–
Kenco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lavazza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylors of Harrogate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pact Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Union Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“What's the best coffee brand in the UK?”
Asked ChatGPT
“Which coffee beans are best to buy in the UK?”
Asked ChatGPT
“What's the best ground coffee in UK supermarkets?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“ground coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Grind or Nescafé more popular in search?
This chart shows how often people search Google for Grind and Nescafé by name. Each line represents a brand's share of searches for all seven coffee brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Grind, Nescafé. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grind | Lavazza | Pact Coffee | Nescafé | Union Coffee | Kenco | Taylors of Harrogate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.5% | 22.6% | 18.5% | 6.7% | 3% | 3% |
| Nov 2025 | 29.3% | 19.6% | 24% | 16% | 5.8% | 2.6% | 2.6% |
| Dec 2025 | 29.5% | 19.7% | 24.2% | 16.1% | 5.9% | 2.1% | 2.6% |
| Jan 2026 | 29.8% | 16.3% | 24.4% | 16.3% | 7.3% | 2.6% | 3.2% |
| Feb 2026 | 28.4% | 19% | 23.2% | 19% | 5.6% | 2.4% | 2.4% |
| Mar 2026 | 32.1% | 17.5% | 21.4% | 17.5% | 6.4% | 2.8% | 2.2% |
| Apr 2026 | 35.1% | 15.7% | 19.2% | 19.2% | 5.7% | 3.1% | 2.1% |
| May 2026 | 27.3% | 22.2% | 18.2% | 22.2% | 5.4% | 2.3% | 2.3% |
| Jun 2026 | 30.6% | 16.7% | 20.4% | 20.4% | 6.1% | 3.3% | 2.6% |
| Jul 2026 | 26.9% | 18% | 22% | 22% | 5.3% | 3.6% | 2.4% |
| Aug 2026 | 31.8% | 17.3% | 21.2% | 17.3% | 6.3% | 3.4% | 2.7% |
| Sep 2026 | 28% | 22.9% | 22.9% | 15.3% | 5.6% | 3% | 2.4% |
How has the Grind and Nescafé comparison changed over the last 12 months?
3 findings
- Grind was ahead of Nescafé in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grind’s share of searches among coffee brands in the United Kingdom moved from 27.7% to 28%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in the United Kingdom moved from 18.5% to 15.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom coffee brands in September 2026?
2 changes
In September 2026, Grind lost share of searches among coffee brands in the United Kingdom, from 31.8% to 28%.
In September 2026, Nescafé lost share of searches among coffee brands in the United Kingdom, from 17.3% to 15.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grind’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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