Brandwave

How popular isNescafé?

In September 2026, people searched for Nescafé by name about 12,100 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 15.3% of all United Kingdom coffee brand searches, placing Nescafé fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Nescafé appeared in one of the five answers and was the joint fourth most recommended of the seven.

Search and AI answers in September 2026

Nescafé is the fourth most searched of 7 competitors and the joint fourth most recommended in AI answers.

  1. GrindShare of searches 28%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. LavazzaShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Pact CoffeeShare of searches 22.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. NescaféShare of searches 15.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Union CoffeeShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nescafé was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nescafé is the joint fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Taylors of Harrogate2nd
  3. Pact Coffee3rd
  4. Nescafé4th
  5. Union Coffee4th
  6. Grind–
  7. Kenco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lavazza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylors of Harrogate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pact Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nescafé1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Union Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which coffee brands compete with Nescafé?

Nescafé against coffee brands in the United Kingdom, by month

Share of searches by month for Grind, Lavazza, Pact Coffee, Nescafé, Union Coffee, Kenco, Taylors of Harrogate. The figures are in the table below the chart.

View monthly share of searches table
MonthGrindLavazzaPact CoffeeNescaféUnion CoffeeKencoTaylors of Harrogate
Oct 202527.7%18.5%22.6%18.5%6.7%3%3%
Nov 202529.3%19.6%24%16%5.8%2.6%2.6%
Dec 202529.5%19.7%24.2%16.1%5.9%2.1%2.6%
Jan 202629.8%16.3%24.4%16.3%7.3%2.6%3.2%
Feb 202628.4%19%23.2%19%5.6%2.4%2.4%
Mar 202632.1%17.5%21.4%17.5%6.4%2.8%2.2%
Apr 202635.1%15.7%19.2%19.2%5.7%3.1%2.1%
May 202627.3%22.2%18.2%22.2%5.4%2.3%2.3%
Jun 202630.6%16.7%20.4%20.4%6.1%3.3%2.6%
Jul 202626.9%18%22%22%5.3%3.6%2.4%
Aug 202631.8%17.3%21.2%17.3%6.3%3.4%2.7%
Sep 202628%22.9%22.9%15.3%5.6%3%2.4%

  1. 1.Grind

    28%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Lavazza

    22.9%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, +49.6% vs prior month. Share +5.5 points.

  3. 3.Pact Coffee

    22.9%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  4. 4.Nescafé

    15.3%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.Union Coffee

    5.6%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Kenco

    3%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Taylors of Harrogate

    2.4%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Nescafé and its closest rivals

Every comparison with Nescafé

6 comparisons

How has branded search demand for Nescafé changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nescafé in the United Kingdom fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in the United Kingdom decreased from 18.5% to 15.3%.
  • Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in the United Kingdom peaked at 22.2% in May 2026 and was lowest at 15.3% in September 2026.

How did search popularity change for United Kingdom coffee brands in September 2026?

6 changes

  1. In September 2026, Lavazza overtook Pact Coffee to rank 2nd among coffee brands in the United Kingdom, with 22.9% of the searches.

  2. In September 2026, Pact Coffee gained share of searches among coffee brands in the United Kingdom, from 21.2% to 22.9%.

  3. In September 2026, Grind lost share of searches among coffee brands in the United Kingdom, from 31.8% to 28%.

  4. In September 2026, Nescafé lost share of searches among coffee brands in the United Kingdom, from 17.3% to 15.3%.

  5. In September 2026, Union Coffee lost share of searches among coffee brands in the United Kingdom, from 6.3% to 5.6%.

  6. Estimated monthly branded searches for Taylors of Harrogate in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Nescafé’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nescafe

How the Brand Demand Index is measured

Who owns Nescafé?

Nescafé is owned by Nestlé. Brandwave also tracks Purina and Dolce Gusto, owned by the same company, in the United Kingdom.

Do you work for Nescafé? To request corrections or removal please contact us via our support page and we will be happy to assist.

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