Nescafé vs Pact Coffee:Which is more popular?
In September 2026, Pact Coffee had more branded searches than Nescafé among coffee brands in the United Kingdom. Pact Coffee had about 18,100 branded searches, while Nescafé had 12,100. Pact Coffee made up 22.9% of all coffee brand searches we track, and Nescafé accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about coffee brands, Nescafé and Pact Coffee each appeared in one of the five answers. Nescafé and Pact Coffee were each mentioned first in one of the two answers that named either.
Who do people search for more?
Pact Coffee, about 50% more searches than Nescafé
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nescafé and Pact Coffee were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nescafé and Pact Coffee were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lavazza1st
Taylors of Harrogate2nd- Pact Coffee3rd
Nescafé4th
Union Coffee4th
Grind–
Kenco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lavazza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylors of Harrogate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grind1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pact Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Union Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“What's the best coffee brand in the UK?”
Asked ChatGPT
“Which coffee beans are best to buy in the UK?”
Asked ChatGPT
“What's the best ground coffee in UK supermarkets?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“ground coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Nescafé or Pact Coffee more popular in search?
This chart shows how often people search Google for Nescafé and Pact Coffee by name. Each line represents a brand's share of searches for all seven coffee brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pact Coffee, Nescafé. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grind | Lavazza | Pact Coffee | Nescafé | Union Coffee | Kenco | Taylors of Harrogate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.5% | 22.6% | 18.5% | 6.7% | 3% | 3% |
| Nov 2025 | 29.3% | 19.6% | 24% | 16% | 5.8% | 2.6% | 2.6% |
| Dec 2025 | 29.5% | 19.7% | 24.2% | 16.1% | 5.9% | 2.1% | 2.6% |
| Jan 2026 | 29.8% | 16.3% | 24.4% | 16.3% | 7.3% | 2.6% | 3.2% |
| Feb 2026 | 28.4% | 19% | 23.2% | 19% | 5.6% | 2.4% | 2.4% |
| Mar 2026 | 32.1% | 17.5% | 21.4% | 17.5% | 6.4% | 2.8% | 2.2% |
| Apr 2026 | 35.1% | 15.7% | 19.2% | 19.2% | 5.7% | 3.1% | 2.1% |
| May 2026 | 27.3% | 22.2% | 18.2% | 22.2% | 5.4% | 2.3% | 2.3% |
| Jun 2026 | 30.6% | 16.7% | 20.4% | 20.4% | 6.1% | 3.3% | 2.6% |
| Jul 2026 | 26.9% | 18% | 22% | 22% | 5.3% | 3.6% | 2.4% |
| Aug 2026 | 31.8% | 17.3% | 21.2% | 17.3% | 6.3% | 3.4% | 2.7% |
| Sep 2026 | 28% | 22.9% | 22.9% | 15.3% | 5.6% | 3% | 2.4% |
How has the Nescafé and Pact Coffee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Nescafé took it in May 2026, Pact Coffee took it in August 2026.
- Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in the United Kingdom moved from 18.5% to 15.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Pact Coffee’s share of searches among coffee brands in the United Kingdom moved from 22.6% to 22.9%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for United Kingdom coffee brands in September 2026?
3 changes
In September 2026, Lavazza overtook Pact Coffee to rank 2nd among coffee brands in the United Kingdom, with 22.9% of the searches.
In September 2026, Pact Coffee gained share of searches among coffee brands in the United Kingdom, from 21.2% to 22.9%.
In September 2026, Nescafé lost share of searches among coffee brands in the United Kingdom, from 17.3% to 15.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nescafé’s and Pact Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nescafé
1 branded search term
- nescafe
Pact Coffee
1 branded search term
- pact coffee
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