How popular isAnimed Direct?
In September 2026, people searched for Animed Direct by name about 22,200 times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 10.2% of all United Kingdom online pet pharmacy searches, placing Animed Direct third out of seven pharmacies. When we asked both ChatGPT and Google AI Overviews about online pet pharmacies, Animed Direct appeared in one of the five answers and was the sixth most recommended of the seven.
Animed Direct is the third most searched of 7 competitors and the sixth most recommended in AI answers.
Pet Drugs OnlineShare of searches 62.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
VioVetShare of searches 22.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Animed DirectShare of searches 10.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Vet UKShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Weldricks PharmacyShare of searches 0.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top online pet pharmacies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Animed Direct was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Animed Direct is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- VioVet1st
- Pet Drugs Online2nd
Pharmacy2U3rd- Vet UK4th
- Weldricks Pharmacy5th
- Animed Direct6th
VetShop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- VioVet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pet Drugs Online3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vet UK2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Weldricks Pharmacy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Animed Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VetShop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online pet pharmacies
5 answers
Asked ChatGPT
“Where's the cheapest place to buy flea and worming treatment for my dog in the UK?”
Asked ChatGPT
“Which online pet pharmacies in the UK are reliable for prescription medicines?”
Asked ChatGPT
“Is it cheaper to buy pet medication online than from the vet in the UK?”
Searched Google, AI Overview
“online pet pharmacy”
Searched Google, AI Overview
“pet pharmacy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which online pet pharmacies compete with Animed Direct?
Share of searches by month for Pet Drugs Online, VioVet, Animed Direct, Vet UK. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pet Drugs Online | VioVet | Animed Direct | Vet UK | Weldricks Pharmacy | VetShop | Pharmacy2U |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 25.6% | 14% | 2.8% | 0.13% | 0.46% | 0.04% |
| Nov 2025 | 56.9% | 25.6% | 14% | 2.8% | 0.2% | 0.52% | 0.05% |
| Dec 2025 | 56.9% | 25.6% | 14% | 2.8% | 0.25% | 0.45% | 0.04% |
| Jan 2026 | 61% | 22.4% | 12.3% | 3.7% | 0.22% | 0.4% | 0.04% |
| Feb 2026 | 56% | 25.2% | 13.8% | 4.1% | 0.3% | 0.45% | 0.14% |
| Mar 2026 | 60.4% | 22.2% | 12.1% | 4.4% | 0.32% | 0.45% | 0.08% |
| Apr 2026 | 61% | 22.4% | 12.2% | 3.7% | 0.27% | 0.4% | 0.09% |
| May 2026 | 60.9% | 22.3% | 12.2% | 3.7% | 0.32% | 0.45% | 0.07% |
| Jun 2026 | 61% | 22.3% | 12.2% | 3.7% | 0.27% | 0.45% | 0.09% |
| Jul 2026 | 60.9% | 22.3% | 12.2% | 3.7% | 0.33% | 0.4% | 0.09% |
| Aug 2026 | 60.9% | 22.3% | 12.2% | 3.7% | 0.45% | 0.32% | 0.09% |
| Sep 2026 | 62.1% | 22.8% | 10.2% | 3.7% | 0.6% | 0.46% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 135K | 0% | +1.2 points | |
| 2, held 2nd | 22.8% | 49.5K | 0% | +0.4 points | |
| 3, held 3rd | 10.2% | 22.2K | -18.1% | -2 points | |
| 4, held 4th | 3.7% | 8.1K | 0% | +0.1 points | |
| 5, held 5th | 0.6% | 1.3K | +30% | +0.1 points | |
| 6, held 6th | 0.46% | 1K | +38.9% | +0.1 points | |
| 7, held 7th | 0.1% | 210 | 0% | 0 points |
62.1%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
VioVet22.8%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
10.2%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2 points.
4.
Vet UK3.7%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.6%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
6.
VetShop0.46%
Held 6th. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.
0.1%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Pharmacy2U sells other things too, so only its searches that name this product count here, like “pharmacy2u pet”.
Compare popularity between Animed Direct and its closest rivals
Every comparison with Animed Direct
11 comparisons
- Animed Direct vs Jollyes
- Animed Direct vs Pet Drugs Online
- Animed Direct vs Pets at Home
- Animed Direct vs Pets Corner
- Animed Direct vs VioVet
- Animed Direct vs Zooplus
- Animed Direct vs Pet Supermarket
- Animed Direct vs Vet UK
- Animed Direct vs Weldricks Pharmacy
- Animed Direct vs VetShop
- Animed Direct vs Pharmacy2U
How has branded search demand for Animed Direct changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Animed Direct in the United Kingdom fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Animed Direct’s share of searches among online pet pharmacies in the United Kingdom decreased from 14% to 10.2%.
How did search popularity change for United Kingdom online pet pharmacies in September 2026?
6 changes
In September 2026, Pet Drugs Online gained share of searches among online pet pharmacies in the United Kingdom, from 60.9% to 62.1%.
In September 2026, Animed Direct lost share of searches among online pet pharmacies in the United Kingdom, from 12.2% to 10.2%.
Estimated monthly branded searches for Weldricks Pharmacy in the United Kingdom rose 400% over 12 measured months, from 260 to 1.3K in September 2026.
Estimated monthly branded searches for Pharmacy2U in the United Kingdom rose 200% over 12 measured months, from 70 to 210 in September 2026.
Estimated monthly branded searches for Vet UK in the United Kingdom rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
Estimated monthly branded searches for VetShop in the United Kingdom rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are Animed Direct’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Animed Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- animed direct
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Where does Animed Direct compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pet supply retailers | 6th of 7 | 1.7% | Show ranking |
| Online pet pharmacies | 3rd of 7 | 10.2% | Shown above |
Is Animed Direct your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.