Brandwave

Animed Direct vs VetShop:Which is more popular?

In September 2026, Animed Direct had more branded searches than VetShop among online pet pharmacies in the United Kingdom. Animed Direct had about 22,200 branded searches, while VetShop had 1,000. Animed Direct made up 10.2% of all online pet pharmacy searches we track, and VetShop accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about online pet pharmacies, Animed Direct appeared in one of the five answers and VetShop in none.

Among online pet pharmacies in the United Kingdom in September 2026

Who do people search for more?

Animed Direct, about 22 searches for every 1 for VetShop

Animed Direct 22.2K searchesVetShop 1K searches

Who does AI mention more?

Animed Direct, mentioned in 1 of 5 answers, VetShop in 0

Animed Direct in 1 of 5VetShop in 0 of 5

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Top online pet pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Animed Direct was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. VetShop did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VioVet1st
  2. Pet Drugs Online2nd
  3. Pharmacy2U3rd
  4. Vet UK4th
  5. Weldricks Pharmacy5th
  6. Animed Direct6th
  7. VetShop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VioVet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pet Drugs Online3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vet UK2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weldricks Pharmacy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Animed Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VetShop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online pet pharmacies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Animed Direct or VetShop more popular in search?

This chart shows how often people search Google for Animed Direct and VetShop by name. Each line represents a brand's share of searches for all seven online pet pharmacies we track, month by month, from searches in United Kingdom.

Animed Direct and VetShop among online pet pharmacies in the United Kingdom, by month

Share of searches by month for Animed Direct, VetShop. The figures are in the table below the chart.

View monthly share of searches table
MonthPet Drugs OnlineVioVetAnimed DirectVet UKWeldricks PharmacyVetShopPharmacy2U
Oct 202556.9%25.6%14%2.8%0.13%0.46%0.04%
Nov 202556.9%25.6%14%2.8%0.2%0.52%0.05%
Dec 202556.9%25.6%14%2.8%0.25%0.45%0.04%
Jan 202661%22.4%12.3%3.7%0.22%0.4%0.04%
Feb 202656%25.2%13.8%4.1%0.3%0.45%0.14%
Mar 202660.4%22.2%12.1%4.4%0.32%0.45%0.08%
Apr 202661%22.4%12.2%3.7%0.27%0.4%0.09%
May 202660.9%22.3%12.2%3.7%0.32%0.45%0.07%
Jun 202661%22.3%12.2%3.7%0.27%0.45%0.09%
Jul 202660.9%22.3%12.2%3.7%0.33%0.4%0.09%
Aug 202660.9%22.3%12.2%3.7%0.45%0.32%0.09%
Sep 202662.1%22.8%10.2%3.7%0.6%0.46%0.1%

How has the Animed Direct and VetShop comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online pet pharmacies in September 2026?

2 changes

  1. In September 2026, Animed Direct lost share of searches among online pet pharmacies in the United Kingdom, from 12.2% to 10.2%.

  2. Estimated monthly branded searches for VetShop in the United Kingdom rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Animed Direct’s and VetShop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Animed Direct

1 branded search term

  • animed direct

VetShop

1 branded search term

  • vetshop

How the Brand Demand Index is measured

Other head-to-heads among online pet pharmacies

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