Brandwave

Animed Direct vs VioVet:Which is more popular?

In September 2026, VioVet had more branded searches than Animed Direct among online pet pharmacies in the United Kingdom. VioVet had about 49,500 branded searches, while Animed Direct had 22,200. VioVet made up 22.8% of all online pet pharmacy searches we track, and Animed Direct accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about online pet pharmacies, VioVet appeared in four of the five answers and Animed Direct in one. VioVet was mentioned before Animed Direct in every answer.

Among online pet pharmacies in the United Kingdom in September 2026

Who do people search for more?

VioVet, about 2 searches for every 1 for Animed Direct

VioVet 49.5K searchesAnimed Direct 22.2K searches

Who does AI mention more?

VioVet, mentioned in 4 of 5 answers, Animed Direct in 1

VioVet in 4 of 5Animed Direct in 1 of 5

Who does AI recommend more?

VioVet, named ahead of Animed Direct in every answer

VioVet first in 4Animed Direct never first

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Top online pet pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VioVet was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Animed Direct was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. VioVet was listed before Animed Direct in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VioVet1st
  2. Pet Drugs Online2nd
  3. Pharmacy2U3rd
  4. Vet UK4th
  5. Weldricks Pharmacy5th
  6. Animed Direct6th
  7. VetShop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VioVet4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pet Drugs Online3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pharmacy2U3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vet UK2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weldricks Pharmacy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Animed Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VetShop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online pet pharmacies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Animed Direct or VioVet more popular in search?

This chart shows how often people search Google for Animed Direct and VioVet by name. Each line represents a brand's share of searches for all seven online pet pharmacies we track, month by month, from searches in United Kingdom.

Animed Direct and VioVet among online pet pharmacies in the United Kingdom, by month

Share of searches by month for VioVet, Animed Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthPet Drugs OnlineVioVetAnimed DirectVet UKWeldricks PharmacyVetShopPharmacy2U
Oct 202556.9%25.6%14%2.8%0.13%0.46%0.04%
Nov 202556.9%25.6%14%2.8%0.2%0.52%0.05%
Dec 202556.9%25.6%14%2.8%0.25%0.45%0.04%
Jan 202661%22.4%12.3%3.7%0.22%0.4%0.04%
Feb 202656%25.2%13.8%4.1%0.3%0.45%0.14%
Mar 202660.4%22.2%12.1%4.4%0.32%0.45%0.08%
Apr 202661%22.4%12.2%3.7%0.27%0.4%0.09%
May 202660.9%22.3%12.2%3.7%0.32%0.45%0.07%
Jun 202661%22.3%12.2%3.7%0.27%0.45%0.09%
Jul 202660.9%22.3%12.2%3.7%0.33%0.4%0.09%
Aug 202660.9%22.3%12.2%3.7%0.45%0.32%0.09%
Sep 202662.1%22.8%10.2%3.7%0.6%0.46%0.1%

How has the Animed Direct and VioVet comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online pet pharmacies in September 2026?

1 change

  1. In September 2026, Animed Direct lost share of searches among online pet pharmacies in the United Kingdom, from 12.2% to 10.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Animed Direct’s and VioVet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Animed Direct

1 branded search term

  • animed direct

VioVet

1 branded search term

  • viovet

How the Brand Demand Index is measured

Other head-to-heads among online pet pharmacies

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