Brandwave

How popular isAnimed Direct?

In September 2026, people searched for Animed Direct by name about 22,200 times in the United Kingdom, an 18.1% decrease from the previous year. These searches made up 1.7% of all United Kingdom pet supply retailer searches, placing Animed Direct sixth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about pet supply retailers, Animed Direct did not appear in any of the answers.

Search and AI answers in September 2026

Animed Direct is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. Pets at HomeShare of searches 75.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. JollyesShare of searches 6.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Pets CornerShare of searches 5.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  4. ZooplusShare of searches 5.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Animed DirectShare of searches 1.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top pet supply retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Animed Direct did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pets at Home1st
  2. Zooplus2nd
  3. Jollyes3rd
  4. Pets Corner4th
  5. VioVet–
  6. Animed Direct–
  7. Pet Supermarket–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pets at Home3 of 3Named in 3 of 3 ChatGPT answers
  • Jollyes3 of 3Named in 3 of 3 ChatGPT answers
  • Zooplus3 of 3Named in 3 of 3 ChatGPT answers
  • Pets Corner1 of 3Named in 1 of 3 ChatGPT answers
  • VioVet0 of 3Named in 0 of 3 ChatGPT answers
  • Animed Direct0 of 3Named in 0 of 3 ChatGPT answers
  • Pet Supermarket0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pet supply retailers

3 answers

  • Asked ChatGPT

    “Which pet supply retailer should I shop at in the UK?”

    1. 1Pets at Home
    2. 2Zooplus
    3. 3Jollyes

  • Asked ChatGPT

    “What are the best pet supply retailers in the UK?”

    1. 1Pets at Home
    2. 2Zooplus
    3. 3Jollyes
    4. 4Pets Corner

  • Asked ChatGPT

    “What's the best pet supply retailer in the UK for pet food and supplies?”

    1. 1Pets at Home
    2. 2Zooplus
    3. 3Jollyes

  • Searched Google, AI Overview

    “best pet shop”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “pet supplies uk”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which pet supply retailers compete with Animed Direct?

Animed Direct against pet supply retailers in the United Kingdom, by month

Share of searches by month for Pets at Home, Jollyes, Pets Corner, Zooplus, VioVet, Animed Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthPets at HomeJollyesPets CornerZooplusVioVetAnimed DirectPet Supermarket
Oct 202578.2%5.8%4.7%5.8%3.2%1.7%0.52%
Nov 202577.4%5.7%5.7%5.7%3.1%1.7%0.51%
Dec 202577.3%7%4.7%5.7%3.1%1.7%0.51%
Jan 202677.2%7%4.7%5.7%3.1%1.7%0.63%
Feb 202674.7%6.8%5.5%6.8%3.7%2%0.49%
Mar 202675.6%6.8%5.6%5.6%3.7%2%0.61%
Apr 202675.6%6.8%5.6%5.6%3.7%2%0.61%
May 202675.7%6.8%5.6%5.6%3.7%2.1%0.5%
Jun 202674.7%6.8%5.5%6.8%3.7%2%0.49%
Jul 202675.7%6.8%5.6%5.6%3.7%2.1%0.5%
Aug 202678.2%5.8%5.8%4.7%3.2%1.7%0.52%
Sep 202675.9%6.9%5.6%5.6%3.8%1.7%0.61%

  1. 1.Pets at Home

    75.9%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -2.4 points.

  2. 2.Jollyes

    6.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Pets Corner

    5.6%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  4. 4.Zooplus

    5.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.VioVet

    3.8%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Animed Direct

    1.7%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  7. 7.Pet Supermarket

    0.61%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Animed Direct and its closest rivals

Every comparison with Animed Direct

11 comparisons

How has branded search demand for Animed Direct changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Animed Direct in the United Kingdom fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Animed Direct’s share of searches among pet supply retailers in the United Kingdom held steady at 1.7%.

How did search popularity change for United Kingdom pet supply retailers in September 2026?

5 changes

  1. In September 2026, Jollyes gained share of searches among pet supply retailers in the United Kingdom, from 5.8% to 6.9%.

  2. In September 2026, Zooplus gained share of searches among pet supply retailers in the United Kingdom, from 4.7% to 5.6%.

  3. In September 2026, VioVet gained share of searches among pet supply retailers in the United Kingdom, from 3.2% to 3.8%.

  4. In September 2026, Pets at Home lost share of searches among pet supply retailers in the United Kingdom, from 78.2% to 75.9%.

  5. Estimated monthly branded searches for Animed Direct in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Animed Direct’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Animed Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • animed direct

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How the Brand Demand Index is measured

Where does Animed Direct compete?

Animed Direct is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pet supply retailers6th of 71.7%Shown above
Online pet pharmacies3rd of 710.2%Show ranking
Creator with pink hair and a pink jacket

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