Brandwave

Animed Direct vs Zooplus:Which is more popular?

In September 2026, Zooplus had more branded searches than Animed Direct among pet supply retailers in the United Kingdom. Zooplus had about 74,000 branded searches, while Animed Direct had 22,200. Zooplus made up 5.6% of all pet supply retailer searches we track, and Animed Direct accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pet supply retailers, Zooplus appeared in all three answers and Animed Direct in none.

Among pet supply retailers in the United Kingdom in September 2026

Who do people search for more?

Zooplus, about 3 searches for every 1 for Animed Direct

Zooplus 74K searchesAnimed Direct 22.2K searches

Who does AI mention more?

Zooplus, mentioned in every answer we collected

Zooplus in 3 of 3Animed Direct in 0 of 3

Who does AI recommend more?

Zooplus, the only one of the two named

Zooplus first in 3Animed Direct never named

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Top pet supply retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Zooplus appeared in all three answers. Animed Direct did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pets at Home1st
  2. Zooplus2nd
  3. Jollyes3rd
  4. Pets Corner4th
  5. VioVet–
  6. Animed Direct–
  7. Pet Supermarket–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pets at Home3 of 3Named in 3 of 3 ChatGPT answers
  • Jollyes3 of 3Named in 3 of 3 ChatGPT answers
  • Zooplus3 of 3Named in 3 of 3 ChatGPT answers
  • Pets Corner1 of 3Named in 1 of 3 ChatGPT answers
  • VioVet0 of 3Named in 0 of 3 ChatGPT answers
  • Animed Direct0 of 3Named in 0 of 3 ChatGPT answers
  • Pet Supermarket0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pet supply retailers

3 answers
  • Asked ChatGPT

    “Which pet supply retailer should I shop at in the UK?”

    1. 1Pets at Home
    2. 2Zooplus
    3. 3Jollyes
  • Asked ChatGPT

    “What are the best pet supply retailers in the UK?”

    1. 1Pets at Home
    2. 2Zooplus
    3. 3Jollyes
    4. 4Pets Corner
  • Asked ChatGPT

    “What's the best pet supply retailer in the UK for pet food and supplies?”

    1. 1Pets at Home
    2. 2Zooplus
    3. 3Jollyes
  • Searched Google, AI Overview

    “best pet shop”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “pet supplies uk”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Animed Direct or Zooplus more popular in search?

This chart shows how often people search Google for Animed Direct and Zooplus by name. Each line represents a brand's share of searches for all seven pet supply retailers we track, month by month, from searches in United Kingdom.

Animed Direct and Zooplus among pet supply retailers in the United Kingdom, by month

Share of searches by month for Zooplus, Animed Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthPets at HomeJollyesPets CornerZooplusVioVetAnimed DirectPet Supermarket
Oct 202578.2%5.8%4.7%5.8%3.2%1.7%0.52%
Nov 202577.4%5.7%5.7%5.7%3.1%1.7%0.51%
Dec 202577.3%7%4.7%5.7%3.1%1.7%0.51%
Jan 202677.2%7%4.7%5.7%3.1%1.7%0.63%
Feb 202674.7%6.8%5.5%6.8%3.7%2%0.49%
Mar 202675.6%6.8%5.6%5.6%3.7%2%0.61%
Apr 202675.6%6.8%5.6%5.6%3.7%2%0.61%
May 202675.7%6.8%5.6%5.6%3.7%2.1%0.5%
Jun 202674.7%6.8%5.5%6.8%3.7%2%0.49%
Jul 202675.7%6.8%5.6%5.6%3.7%2.1%0.5%
Aug 202678.2%5.8%5.8%4.7%3.2%1.7%0.52%
Sep 202675.9%6.9%5.6%5.6%3.8%1.7%0.61%

How has the Animed Direct and Zooplus comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom pet supply retailers in September 2026?

2 changes
  1. In September 2026, Zooplus gained share of searches among pet supply retailers in the United Kingdom, from 4.7% to 5.6%.

  2. Estimated monthly branded searches for Animed Direct in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Animed Direct’s and Zooplus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Animed Direct

1 branded search term

  • animed direct

Zooplus

1 branded search term

  • zooplus

How the Brand Demand Index is measured

Other head-to-heads among pet supply retailers

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