Animed Direct vs Pet Supermarket:Which is more popular in the United Kingdom?
In September 2026, Animed Direct had more branded searches than Pet Supermarket among pet supply retailers in the United Kingdom. Animed Direct had about 22,200 branded searches, while Pet Supermarket had 8,100. Animed Direct made up 1.7% of all pet supply retailer searches we track, and Pet Supermarket accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about pet supply retailers, neither Animed Direct nor Pet Supermarket appeared in any of the three answers.
Who do people search for more?
Animed Direct, about 3 searches for every 1 for Pet Supermarket
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top pet supply retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Animed Direct nor Pet Supermarket showed up in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pets at Home3 of 3Named in 3 of 3 ChatGPT answers
Jollyes3 of 3Named in 3 of 3 ChatGPT answers
Zooplus3 of 3Named in 3 of 3 ChatGPT answers
Pets Corner1 of 3Named in 1 of 3 ChatGPT answers
VioVet0 of 3Named in 0 of 3 ChatGPT answers- Animed Direct0 of 3Named in 0 of 3 ChatGPT answers
Pet Supermarket0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pet supply retailers
3 answers
Asked ChatGPT
“Which pet supply retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best pet supply retailers in the UK?”
Asked ChatGPT
“What's the best pet supply retailer in the UK for pet food and supplies?”
Searched Google, AI Overview
“best pet shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pet supplies uk”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Animed Direct or Pet Supermarket more popular in search?
This chart shows how often people search Google for Animed Direct and Pet Supermarket by name. Each line represents a brand's share of searches for all seven pet supply retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Animed Direct, Pet Supermarket. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pets at Home | Jollyes | Pets Corner | Zooplus | VioVet | Animed Direct | Pet Supermarket |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.2% | 5.8% | 4.7% | 5.8% | 3.2% | 1.7% | 0.52% |
| Nov 2025 | 77.4% | 5.7% | 5.7% | 5.7% | 3.1% | 1.7% | 0.51% |
| Dec 2025 | 77.3% | 7% | 4.7% | 5.7% | 3.1% | 1.7% | 0.51% |
| Jan 2026 | 77.2% | 7% | 4.7% | 5.7% | 3.1% | 1.7% | 0.63% |
| Feb 2026 | 74.7% | 6.8% | 5.5% | 6.8% | 3.7% | 2% | 0.49% |
| Mar 2026 | 75.6% | 6.8% | 5.6% | 5.6% | 3.7% | 2% | 0.61% |
| Apr 2026 | 75.6% | 6.8% | 5.6% | 5.6% | 3.7% | 2% | 0.61% |
| May 2026 | 75.7% | 6.8% | 5.6% | 5.6% | 3.7% | 2.1% | 0.5% |
| Jun 2026 | 74.7% | 6.8% | 5.5% | 6.8% | 3.7% | 2% | 0.49% |
| Jul 2026 | 75.7% | 6.8% | 5.6% | 5.6% | 3.7% | 2.1% | 0.5% |
| Aug 2026 | 78.2% | 5.8% | 5.8% | 4.7% | 3.2% | 1.7% | 0.52% |
| Sep 2026 | 75.9% | 6.9% | 5.6% | 5.6% | 3.8% | 1.7% | 0.61% |
How has branded search for Animed Direct and Pet Supermarket changed in the United Kingdom over the last 12 months?
3 findings
- Animed Direct was ahead of Pet Supermarket in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Animed Direct’s share of searches among pet supply retailers in the United Kingdom held steady at 1.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Pet Supermarket’s share of searches among pet supply retailers in the United Kingdom moved from 0.52% to 0.61%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom pet supply retailers in September 2026?
1 change
Estimated monthly branded searches for Animed Direct in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are Animed Direct’s and Pet Supermarket’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Animed Direct’s and Pet Supermarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Animed Direct
1 branded search term
- animed direct
Pet Supermarket
1 branded search term
- pet supermarket
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