Animed Direct vs Pets at Home:Which is more popular?
In September 2026, Pets at Home had more branded searches than Animed Direct among pet supply retailers in the United Kingdom. Pets at Home had about 1 million branded searches, while Animed Direct had 22,200. Pets at Home made up 75.9% of all pet supply retailer searches we track, and Animed Direct accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pet supply retailers, Pets at Home appeared in all three answers and Animed Direct in none.
Who do people search for more?
Pets at Home, about 45 searches for every 1 for Animed Direct
Who does AI mention more?
Pets at Home, mentioned in every answer we collected
Who does AI recommend more?
Pets at Home, the only one of the two named
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Top pet supply retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pets at Home appeared in all three answers. Animed Direct did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pets at Home3 of 3Named in 3 of 3 ChatGPT answers
Jollyes3 of 3Named in 3 of 3 ChatGPT answers
Zooplus3 of 3Named in 3 of 3 ChatGPT answers
Pets Corner1 of 3Named in 1 of 3 ChatGPT answers
VioVet0 of 3Named in 0 of 3 ChatGPT answers
Animed Direct0 of 3Named in 0 of 3 ChatGPT answers
Pet Supermarket0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pet supply retailers
3 answers
Asked ChatGPT
“Which pet supply retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best pet supply retailers in the UK?”
Asked ChatGPT
“What's the best pet supply retailer in the UK for pet food and supplies?”
Searched Google, AI Overview
“best pet shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pet supplies uk”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Animed Direct or Pets at Home more popular in search?
This chart shows how often people search Google for Animed Direct and Pets at Home by name. Each line represents a brand's share of searches for all seven pet supply retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Pets at Home, Animed Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pets at Home | Jollyes | Pets Corner | Zooplus | VioVet | Animed Direct | Pet Supermarket |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.2% | 5.8% | 4.7% | 5.8% | 3.2% | 1.7% | 0.52% |
| Nov 2025 | 77.4% | 5.7% | 5.7% | 5.7% | 3.1% | 1.7% | 0.51% |
| Dec 2025 | 77.3% | 7% | 4.7% | 5.7% | 3.1% | 1.7% | 0.51% |
| Jan 2026 | 77.2% | 7% | 4.7% | 5.7% | 3.1% | 1.7% | 0.63% |
| Feb 2026 | 74.7% | 6.8% | 5.5% | 6.8% | 3.7% | 2% | 0.49% |
| Mar 2026 | 75.6% | 6.8% | 5.6% | 5.6% | 3.7% | 2% | 0.61% |
| Apr 2026 | 75.6% | 6.8% | 5.6% | 5.6% | 3.7% | 2% | 0.61% |
| May 2026 | 75.7% | 6.8% | 5.6% | 5.6% | 3.7% | 2.1% | 0.5% |
| Jun 2026 | 74.7% | 6.8% | 5.5% | 6.8% | 3.7% | 2% | 0.49% |
| Jul 2026 | 75.7% | 6.8% | 5.6% | 5.6% | 3.7% | 2.1% | 0.5% |
| Aug 2026 | 78.2% | 5.8% | 5.8% | 4.7% | 3.2% | 1.7% | 0.52% |
| Sep 2026 | 75.9% | 6.9% | 5.6% | 5.6% | 3.8% | 1.7% | 0.61% |
How has the Animed Direct and Pets at Home comparison changed over the last 12 months?
3 findings
- Pets at Home was ahead of Animed Direct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Animed Direct’s share of searches among pet supply retailers in the United Kingdom held steady at 1.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Pets at Home’s share of searches among pet supply retailers in the United Kingdom moved from 78.2% to 75.9%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for United Kingdom pet supply retailers in September 2026?
2 changes
In September 2026, Pets at Home lost share of searches among pet supply retailers in the United Kingdom, from 78.2% to 75.9%.
Estimated monthly branded searches for Animed Direct in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Animed Direct’s and Pets at Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Animed Direct
1 branded search term
- animed direct
Pets at Home
1 branded search term
- pets at home
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