Brandwave

Rotorua accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, BDO was the most searched among rotorua accounting firms in New Zealand, with an estimated 60 branded searches and 40% estimated Share of Search within this set.

Share of Search, August 2026
  1. BDO40%
  2. True North Chartered Accountants26.7%
  3. Kusabs Lasike20%
  4. Calculated Accountants13.3%
  5. ICY Chartered Accountants0%

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Share of SearchLeaderboard

Compare Rotorua accounting firms using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rotorua accounting firms in New Zealand, by month

Share of Search by month for BDO, True North Chartered Accountants, Kusabs Lasike, Calculated Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTrue North Chartered AccountantsKusabs LasikeCalculated AccountantsICY Chartered Accountants
Oct 202558.3%25%0%16.7%0%
Nov 202554.5%27.3%0%9.1%9.1%
Dec 202555.6%33.3%0%11.1%0%
Jan 202672.7%18.2%0%9.1%0%
Feb 202671.4%21.4%0%7.1%0%
Mar 202650%30%0%10%10%
Apr 202661.5%30.8%0%7.7%0%
May 202646.2%30.8%15.4%7.7%0%
Jun 202650%37.5%6.3%6.3%0%
Jul 202650%35.7%7.1%7.1%0%
Aug 202640%26.7%20%13.3%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BDO

    40%

    held 1st · 60 estimated branded searches · -14.3% vs prior month · -10 points

  2. 2.True North Chartered Accountants

    26.7%

    held 2nd · 40 estimated branded searches · -20% vs prior month · -9 points

  3. 3.Kusabs Lasike

    20%

    moved from 4th to 3rd · 30 estimated branded searches · +200% vs prior month · +12.9 points

  4. 4.Calculated Accountants

    13.3%

    moved from 3rd to 4th · 20 estimated branded searches · +100% vs prior month · +6.2 points

  5. 5.ICY Chartered Accountants

    0%

    held 5th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among rotorua accounting firms in New Zealand?

In August 2026, BDO was the most searched among rotorua accounting firms in New Zealand, with an estimated 60 branded searches and 40% estimated Share of Search within this set. True North Chartered Accountants is in 2nd place, 13.3 percentage points behind at 26.7% Share of Search.

New Zealand rotorua accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BDO58.3% → 40%72.7%Jan 202640%Aug 20261st
True North Chartered Accountants25% → 26.7%37.5%Jun 202618.2%Jan 20262nd
Kusabs Lasike0% → 20%20%Aug 20260%Oct 20255th → 3rd
Calculated Accountants16.7% → 13.3%16.7%Oct 20256.3%Jun 20263rd → 4th
ICY Chartered Accountants0%10%Mar 20260%Oct 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand decreased from 58.3% to 40%.
  • Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand increased from 25% to 26.7%.
  • Across the 11 months ending August 2026, Kusabs Lasike’s estimated Share of Search among rotorua accounting firms in New Zealand increased from 0% to 20%.
  • Across the 11 months ending August 2026, Calculated Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand decreased from 16.7% to 13.3%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand peaked at 72.7% in January 2026 and was lowest at 40% in August 2026.
  • Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand peaked at 37.5% in June 2026 and was lowest at 18.2% in January 2026.
  • Across the 11 months ending August 2026, Calculated Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand peaked at 16.7% in October 2025 and was lowest at 6.3% in June 2026.
  • Across the 11 months ending August 2026, ICY Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand peaked at 10% in March 2026 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, Kusabs Lasike rose from 5th to 3rd among rotorua accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Calculated Accountants fell from 3rd to 4th among rotorua accounting firms in New Zealand.
  • Across the 11 months ending August 2026, ICY Chartered Accountants fell from 4th to 5th among rotorua accounting firms in New Zealand.

How did search popularity change for New Zealand rotorua accounting firms in August 2026?

  1. In August 2026, Kusabs Lasike overtook Calculated Accountants to rank 3rd among rotorua accounting firms in New Zealand, at 20%.

  2. In August 2026, Calculated Accountants gained estimated Share of Search among rotorua accounting firms in New Zealand, from 7.1% to 13.3%.

  3. In August 2026, BDO lost estimated Share of Search among rotorua accounting firms in New Zealand, from 50% to 40%.

  4. In August 2026, True North Chartered Accountants lost estimated Share of Search among rotorua accounting firms in New Zealand, from 35.7% to 26.7%.

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