Calculated Accountants vs Kusabs Lasike:Which is more popular by branded search in New Zealand?
In August 2026, Kusabs Lasike had more branded searches than Calculated Accountants among rotorua accounting firms in New Zealand. Kusabs Lasike was estimated to have 70 branded searches compared to Calculated Accountants’ 30, and held a 1.8% Share of Search versus Calculated Accountants’ 0.77%.
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Which is more popular in search, Calculated Accountants or Kusabs Lasike?
Compare Rotorua accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kusabs Lasike, Calculated Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | True North Chartered Accountants | Kusabs Lasike | Calculated Accountants | ICY Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 97.5% | 1.4% | 0% | 1.1% | 0% |
| Nov 2025 | 97.9% | 1.3% | 0% | 0.54% | 0.27% |
| Dec 2025 | 98.3% | 1.4% | 0% | 0.34% | 0% |
| Jan 2026 | 98.3% | 1% | 0% | 0.68% | 0% |
| Feb 2026 | 98.1% | 1.3% | 0% | 0.54% | 0% |
| Mar 2026 | 98.5% | 1.2% | 0% | 0.19% | 0.19% |
| Apr 2026 | 97.6% | 1.8% | 0% | 0.59% | 0% |
| May 2026 | 96.6% | 1.6% | 1.1% | 0.53% | 0.26% |
| Jun 2026 | 96.2% | 2.2% | 0.82% | 0.55% | 0.27% |
| Jul 2026 | 95.3% | 2.2% | 1.4% | 0.83% | 0.28% |
| Aug 2026 | 95.4% | 2% | 1.8% | 0.77% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Calculated Accountants and Kusabs Lasike comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kusabs Lasike took it in May 2026.
- Across the 11 months ending August 2026, Calculated Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Kusabs Lasike’s estimated Share of Search among rotorua accounting firms in New Zealand moved from 0% to 1.8%, and its estimated monthly branded searches moved from 0 to 70.
How did search popularity change for New Zealand rotorua accounting firms in August 2026?
1 change
Estimated monthly branded searches for Calculated Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Calculated Accountants’ and Kusabs Lasike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calculated Accountants
1 branded search term
- calculated accountants
Kusabs Lasike
1 branded search term
- kusabs lasike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.