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Rotorua accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, BDO was the most searched among rotorua accounting firms in New Zealand, with an estimated 3.7K branded searches and 95.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. BDO95.4%
  2. True North Chartered Accountants2%
  3. Kusabs Lasike1.8%
  4. Calculated Accountants0.77%
  5. ICY Chartered Accountants0%

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Share of SearchLeaderboard

Compare Rotorua accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rotorua accounting firms in New Zealand, by month

Share of Search by month for BDO, True North Chartered Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTrue North Chartered AccountantsKusabs LasikeCalculated AccountantsICY Chartered Accountants
Oct 202597.5%1.4%0%1.1%0%
Nov 202597.9%1.3%0%0.54%0.27%
Dec 202598.3%1.4%0%0.34%0%
Jan 202698.3%1%0%0.68%0%
Feb 202698.1%1.3%0%0.54%0%
Mar 202698.5%1.2%0%0.19%0.19%
Apr 202697.6%1.8%0%0.59%0%
May 202696.6%1.6%1.1%0.53%0.26%
Jun 202696.2%2.2%0.82%0.55%0.27%
Jul 202695.3%2.2%1.4%0.83%0.28%
Aug 202695.4%2%1.8%0.77%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BDO

    95.4%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +0.1 points

  2. 2.True North Chartered Accountants

    2%

    held 2nd · 80 estimated branded searches · 0% vs prior month · -0.2 points

  3. 3.Kusabs Lasike

    1.8%

    held 3rd · 70 estimated branded searches · +40% vs prior month · +0.4 points

  4. 4.Calculated Accountants

    0.77%

    held 4th · 30 estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.ICY Chartered Accountants

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among rotorua accounting firms in New Zealand?

In August 2026, BDO was the most searched among rotorua accounting firms in New Zealand, with an estimated 3.7K branded searches and 95.4% estimated Share of Search within this set. True North Chartered Accountants is in 2nd place, 93.4 percentage points behind at 2% Share of Search.

New Zealand rotorua accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BDO97.5% → 95.4%98.5%Mar 202695.3%Jul 20261st
True North Chartered Accountants1.4% → 2%2.2%Jul 20261%Jan 20262nd
Kusabs Lasike0% → 1.8%1.8%Aug 20260%Oct 20255th → 3rd
Calculated Accountants1.1% → 0.77%1.1%Oct 20250.19%Mar 20263rd → 4th
ICY Chartered Accountants0%0.28%Jul 20260%Oct 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand decreased from 97.5% to 95.4%.
  • Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand increased from 1.4% to 2%.
  • Across the 11 months ending August 2026, Kusabs Lasike’s estimated Share of Search among rotorua accounting firms in New Zealand increased from 0% to 1.8%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand peaked at 98.5% in March 2026 and was lowest at 95.3% in July 2026.
  • Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand peaked at 2.2% in July 2026 and was lowest at 1% in January 2026.
  • Across the 11 months ending August 2026, Kusabs Lasike rose from 5th to 3rd among rotorua accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Calculated Accountants fell from 3rd to 4th among rotorua accounting firms in New Zealand.
  • Across the 11 months ending August 2026, ICY Chartered Accountants fell from 4th to 5th among rotorua accounting firms in New Zealand.

How did search popularity change for New Zealand rotorua accounting firms in August 2026?

  1. Estimated monthly branded searches for True North Chartered Accountants in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

  2. Estimated monthly branded searches for Calculated Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

How the Brand Demand Index is measured

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