Brandwave

How popular isCalculated Accountants in search?

In August 2026, there were an estimated 30 branded searches for Calculated Accountants in New Zealand which is down 25% over the last 11 months. Calculated Accountants holds 0.77% estimated Share of Search among New Zealand rotorua accounting firms and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. BDO95.4%
  2. True North Chartered Accountants2%
  3. Kusabs Lasike1.8%
  4. Calculated Accountants0.77%
  5. ICY Chartered Accountants0%
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Which rotorua accounting firms compete with Calculated Accountants?

Calculated Accountants against rotorua accounting firms in New Zealand, by month

Share of Search by month for BDO, True North Chartered Accountants, Calculated Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTrue North Chartered AccountantsKusabs LasikeCalculated AccountantsICY Chartered Accountants
Oct 202597.5%1.4%0%1.1%0%
Nov 202597.9%1.3%0%0.54%0.27%
Dec 202598.3%1.4%0%0.34%0%
Jan 202698.3%1%0%0.68%0%
Feb 202698.1%1.3%0%0.54%0%
Mar 202698.5%1.2%0%0.19%0.19%
Apr 202697.6%1.8%0%0.59%0%
May 202696.6%1.6%1.1%0.53%0.26%
Jun 202696.2%2.2%0.82%0.55%0.27%
Jul 202695.3%2.2%1.4%0.83%0.28%
Aug 202695.4%2%1.8%0.77%0%
Sep 2026—————

  1. 1.BDO

    95.4%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +0.1 points

  2. 2.True North Chartered Accountants

    2%

    held 2nd · 80 estimated branded searches · 0% vs prior month · -0.2 points

  3. 3.Kusabs Lasike

    1.8%

    held 3rd · 70 estimated branded searches · +40% vs prior month · +0.4 points

  4. 4.Calculated Accountants

    0.77%

    held 4th · 30 estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.ICY Chartered Accountants

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points

Compare search popularity between Calculated Accountants and its closest rivals

How has branded search demand for Calculated Accountants changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Calculated Accountants in New Zealand fell from 40 to 30.
  • Across the 11 months ending August 2026, Calculated Accountants fell from 3rd to 4th among rotorua accounting firms in New Zealand.

How did search popularity change for New Zealand rotorua accounting firms in August 2026?

  1. Estimated monthly branded searches for True North Chartered Accountants in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

  2. Estimated monthly branded searches for Calculated Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

How is Calculated Accountants measured?

Brandwave collects information about searches that people make online using Calculated Accountants’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • calculated accountants

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How the Brand Demand Index is measured

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